AI Product Growth & Launch Lead

Digital; Cupertino (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Digital is seeking a hands-on Consumer Acquisition & Product Launch Lead (AI Product) in Cupertino, California. This role involves launching an AI consumer product and driving growth through various channels including paid, organic, and influencer marketing.

The ideal candidate has experience in startup environments, understands product launching, and possesses a strong analytical mindset. The position is full-time with an initial 3-month contract, presenting a unique opportunity to shape the product's market entry.

Qualifications

• Experience launching or scaling a B2C, consumer app, or marketplace.
• Strong knowledge of paid and organic growth strategies.
• Hands-on experience with CAC and conversion metrics.

Responsibilities

• Help build and execute the go-to-market strategy for a new AI consumer product.
• Identify early-adopting audiences and paths to traction.
• Support launch initiatives across various channels.

Skills

Launching consumer products

Paid acquisition strategies

Conversion funnel optimization

User growth metrics

Analytical mindset

Job description

Digital is seeking a hands-on Consumer Acquisition & Product Launch Lead (AI Product) in Cupertino, California. This role involves launching an AI consumer product and driving growth through various channels including paid, organic, and influencer marketing.

The ideal candidate has experience in startup environments, understands product launching, and possesses a strong analytical mindset. The position is full-time with an initial 3-month contract, presenting a unique opportunity to shape the product's market entry.