AI Product Growth & Launch Lead

Digital; San Mateo (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Digital is looking for a Consumer Acquisition & Product Launch Lead (AI Product) to help bring an AI-powered consumer product to market in the US. This role involves shaping the go-to-market strategy and driving growth among American consumers.

The ideal candidate will thrive in a startup environment, move quickly, and leverage creativity with data to enhance product adoption. Responsibilities include building acquisition roadmaps and optimizing campaign performance across multiple channels.

Qualifications

• Proven experience launching or scaling a 0-1 B2C product.
• Strong knowledge of paid acquisition and organic growth strategies.
• Hands-on experience optimizing CAC and conversion funnels.

Responsibilities

• Build and execute US go-to-market strategy for AI product.
• Identify audiences and fastest paths to traction.
• Launch and optimize campaigns across various platforms.

Skills

Product launch experience

B2C growth strategies

Data analysis

Campaign optimization

Community engagement

Job description

Digital is looking for a Consumer Acquisition & Product Launch Lead (AI Product) to help bring an AI-powered consumer product to market in the US. This role involves shaping the go-to-market strategy and driving growth among American consumers.

The ideal candidate will thrive in a startup environment, move quickly, and leverage creativity with data to enhance product adoption. Responsibilities include building acquisition roadmaps and optimizing campaign performance across multiple channels.