AI Product Communications Lead: Launch & Storytelling

Meta; Menlo Park (CA); On-site; USD 146,000 - 206,000; Full time

Job summary

Meta seeks an experienced Communications Manager to lead storytelling for AI products from Meta Superintelligence Labs, including Muse and Meta AI. You will drive the US consumer AI product narrative, set strategy, and lead launch moments for new products, shaping how national tech, consumer, and business press understand our direction.

You will serve as communications counsel to the Lab's product leadership, collaborating with Policy, Legal, Research, and Product teams to ensure responsible

Qualifications

• 8+ years of experience in communications, with a focus on consumer technology products in the US market.
• Experience leading consumer software or AI product launches.
• Knowledge of generative AI concepts, trends, and innovations.
• Experience distilling complex technical details into clear written narratives, press materials, and social copy.
• Established relationships with national technology, consumer, or business press.
• Experience leading communications strategy end to end.
• Experience counseling senior leaders and driving complex cross-functional conversations independently.
• Experience prioritizing competing workstreams based on impact, deadlines, and stakeholder needs.

Responsibilities

• Lead the communications strategy for Meta Superintelligence Lab's consumer AI products, including Muse and Meta AI, by creating clear objectives and measures of success.
• Lead major product launch moments end to end
• including narrative, materials, press and social strategy, briefings, demos, embargo management, and measurement
• Serve as communications counsel to product, research, and business leadership on positioning, media engagement, and issues management
• Shape how we talk about AI capabilities responsibly — including privacy, data access and permissions, and safety — in partnership with Policy, Legal, Research, and Product teams
• Drive social-first and creator storytelling that highlights people using Muse and Meta AI in real life
• Build and steward senior relationships with technology, consumer, and business journalists, analysts, and creators
• Partner cross-functionally with Product, Research, Marketing, Policy, Legal, and the broader Meta Communications team, and influence launch planning

Skills

Communications leadership

AI product launches

Press materials

Cross-functional collaboration

Media relationships

Strategy development

Time/priority management

Education

Bachelor's degree in Communications, Journalism, or related field

Job description

Meta seeks an experienced Communications Manager to lead storytelling for AI products from Meta Superintelligence Labs, including Muse and Meta AI. You will drive the US consumer AI product narrative, set strategy, and lead launch moments for new products, shaping how national tech, consumer, and business press understand our direction.

You will serve as communications counsel to the Lab's product leadership, collaborating with Policy, Legal, Research, and Product teams to ensure responsible