Communications Manager, AI Products

Meta; Menlo Park (CA); On-site; USD 146,000 - 206,000; Full time

Job summary

Meta seeks an experienced Communications Manager to lead storytelling for AI products from Meta Superintelligence Labs, including Muse and Meta AI. You will drive the US consumer AI product narrative, set strategy, and lead launch moments for new products, shaping how national tech, consumer, and business press understand our direction.

You will serve as communications counsel to the Lab's product leadership, collaborating with Policy, Legal, Research, and Product teams to ensure responsible

Qualifications

• 8+ years of experience in communications, with a focus on consumer technology products in the US market.
• Experience leading consumer software or AI product launches.
• Knowledge of generative AI concepts, trends, and innovations.
• Experience distilling complex technical details into clear written narratives, press materials, and social copy.
• Established relationships with national technology, consumer, or business press.
• Experience leading communications strategy end to end.
• Experience counseling senior leaders and driving complex cross-functional conversations independently.
• Experience prioritizing competing workstreams based on impact, deadlines, and stakeholder needs.

Responsibilities

• Lead the communications strategy for Meta Superintelligence Lab's consumer AI products, including Muse and Meta AI, by creating clear objectives and measures of success.
• Lead major product launch moments end to end
• including narrative, materials, press and social strategy, briefings, demos, embargo management, and measurement
• Serve as communications counsel to product, research, and business leadership on positioning, media engagement, and issues management
• Shape how we talk about AI capabilities responsibly — including privacy, data access and permissions, and safety — in partnership with Policy, Legal, Research, and Product teams
• Drive social-first and creator storytelling that highlights people using Muse and Meta AI in real life
• Build and steward senior relationships with technology, consumer, and business journalists, analysts, and creators
• Partner cross-functionally with Product, Research, Marketing, Policy, Legal, and the broader Meta Communications team, and influence launch planning

Skills

Communications leadership

AI product launches

Press materials

Cross-functional collaboration

Media relationships

Strategy development

Time/priority management

Education

Bachelor's degree in Communications, Journalism, or related field

Job description

Meta is seeking an experienced Communications Manager to lead storytelling for AI products coming out of Meta Superintelligence Labs (MSL) — including Muse, our personal AI agent and Meta AI; the assistant used by people globally. In this role, you will drive the consumer AI product narrative in the US, setting strategy, leading launch moments for new products, and shaping how national technology, consumer, and business press understand where Meta is taking personal superintelligence. You'll serve as communications counsel to the Meta Superintelligence Lab product leadership. This position is full-time and US-based.

Communications Manager, AI Products Responsibilities:

• Lead the communications strategy for Meta Superintelligence Lab's consumer AI products, including Muse and Meta AI, by creating clear objectives and measures of success
• Lead major product launch moments end to end
• including narrative, materials, press and social strategy, briefings, demos, embargo management, and measurement
• Serve as communications counsel to product, research, and business leadership on positioning, media engagement, and issues management
• Shape how we talk about AI capabilities responsibly — including privacy, data access and permissions, and safety — in partnership with Policy, Legal, Research, and Product teams
• Drive social-first and creator storytelling that highlights people using Muse and Meta AI in real life
• Build and steward senior relationships with technology, consumer, and business journalists, analysts, and creators
• Partner cross-functionally with Product, Research, Marketing, Policy, Legal, and the broader Meta Communications team, and influence launch planning

Minimum Qualifications:

• Bachelor's degree in Communications, Journalism, or a related field, or equivalent experience
• 8+ years of experience in communications, with a focus on consumer technology products in the US market
• Experience leading consumer software or AI product launches
• Knowledge of generative AI concepts, trends, and innovations
• Experience distilling complex technical details into clear written narratives, press materials, and social copy
• Established relationships with national technology, consumer, or business press
• Experience leading communications strategy end to end
• Experience counseling senior leaders and driving complex cross-functional conversations independently
• Experience prioritizing competing workstreams based on impact, deadlines, and stakeholder needs

Preferred Qualifications:

• Experience with social-first storytelling, creator partnerships, and influencer engagement
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience managing a portfolio of competing priorities with flexibility to pivot quickly
• Experience communicating research or model capabilities alongside consumer product narratives
• Experience managing product-related issues, including privacy, data access, safety, or trust questions in consumer technology
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience communicating about AI assistants, AI agents, or foundation models

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

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$146,000/year to $206,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.