AI-Powered Marketing Operations Manager (Remote)

Visa Hunt; United States; On-site; USD 110,000 - 115,000; Full time

Benefits offered by this job

Fully Remote

Unlimited PTO

Flexible Hours

Healthcare premiums covered

Dependent coverage

Vision & Dental

401k

Parental leave

Home office stipend

Professional development reimbursement

Job summary

SureCost is seeking a Marketing Operations Manager to own and optimize the systems powering our marketing engine, centered on HubSpot and AI-enabled reporting. You will partner with Marketing and Revenue leadership to drive scalable growth through data, automation, and operational excellence in a fully remote role.

This position emphasizes AI-enabled decision making, cross-functional collaboration with Sales and BDR, and building dashboards to inform spend and strategy.

Qualifications

• Minimum of 5 years in Marketing Operations or similar role.
• Hands-on experience with HubSpot required.
• Strong understanding of B2B demand generation and lifecycle management.
• Experience using AI tools within marketing automation.
• Comfort with generative AI tools for analysis and workflow design.
• Proven ability to analyze data and drive decisions.
• Experience collaborating with Sales and Revenue teams.
• Excellent attention to detail and a process-oriented mindset.

Responsibilities

• Own the strategic architecture and administration of Marketing Hub within HubSpot, including marketing automation, lead scoring, lifecycle stage workflows and integrations with marketing tools.
• Design and evolve scalable marketing processes aligned to revenue strategy, leveraging AI and automation to improve efficiency, scalability and performance.
• Manage campaign setup, QA, execution support and post-campaign reporting, using AI-assisted analytics to speed up performance analysis and surface insights faster than manual review.
• Act as the operational liaison with our SEO/web development team, ensuring tracking, tagging and attribution are implemented correctly across the website and campaign properties.
• Partner with Demand Generation and Events on campaign setup, aligning on goals, timelines and KPIs and ensuring accurate measurement in HubSpot.
• Coordinate with the SEO/web development team on tracking implementation, form builds and reporting integrations.
• Ensure clean, accurate and actionable marketing data across systems, using AI-powered data enrichment and hygiene tools to maintain quality at scale.
• Support the BDR team by optimizing lead routing, lifecycle stages and handoff processes within HubSpot, incorporating AI-based lead scoring and next-best-action recommendations.
• Partner with the BDR Manager to ensure accurate tracking, reporting and performance visibility across inbound and outbound activities.
• Maintain and improve workflows, automation and alerts — including AI-triggered alerts for at-risk or high-intent accounts — that enable timely and effective BDR follow-up.
• Ensure data quality and CRM hygiene to support BDR productivity and reliable reporting.
• Collaborate with the BDR team on campaign targeting, list management and segmentation, using AI-assisted segmentation and predictive targeting where useful.
• Provide operational support for BDR enablement initiatives, including tools, dashboards and process documentation.
• Build and maintain dashboards and reporting frameworks, increasingly using AI-powered analytics and natural-language reporting tools that inform strategic decision-making and optimize marketing investment against revenue goals.
• Collaborate with Sales Leadership and Revenue Operations to align on lead management, handoffs and attribution.
• Evaluate, implement and manage marketing tools and integrations as needed, with a bias toward AI-enabled capabilities that improve speed, accuracy or scale.
• Serve as the go-to expert for marketing systems, data, AI tooling and operational best practices.

Skills

HubSpot

Marketing automation

AI-enabled analytics

Data-driven marketing

Cross-functional collaboration

Sales alignment

Strong communication

Tools

CRM integrations

AI tools in marketing

Job description

SureCost is seeking a Marketing Operations Manager to own and optimize the systems powering our marketing engine, centered on HubSpot and AI-enabled reporting. You will partner with Marketing and Revenue leadership to drive scalable growth through data, automation, and operational excellence in a fully remote role.

This position emphasizes AI-enabled decision making, cross-functional collaboration with Sales and BDR, and building dashboards to inform spend and strategy.