Senior Manager, Digital Media Analytics—Data-Driven Growth

Axtria - Ingenious Insights; Berkeley Heights (NJ); On-site; USD 119,500 - 163,875; Full time

Benefits offered by this job

Competitive salary

Professional development

Collaborative environment

Impactful insights

Job summary

Axtria in Berkeley Heights, NJ is seeking a Sr Manager, Digital Media Analytics to lead data-driven optimization across digital channels. You will collect, analyze, and interpret marketing data, develop KPI dashboards, and translate insights into actionable recommendations for growth.

The role requires 8+ years in digital marketing analytics, experience managing an analytics delivery team, and proficiency with Google Analytics, Adobe Analytics, and BI tools.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics or related field.
• 8+ years in digital marketing analytics.
• Pharma/Life Sciences experience is a plus.
• Proficient with GA, Adobe Analytics, Ads platforms.

Responsibilities

• Collect and analyze data from digital platforms including social media, search, display, email, and website analytics.
• Create performance overviews to track KPIs and communicate results to stakeholders.
• Identify trends, opportunities, and challenges in digital marketing campaigns and make data-driven recommendations for optimization.
• Collaborate with cross-functional teams to develop testing strategies and measure campaign effectiveness.
• Maintain and improve tracking systems to ensure accurate data collection and reporting.
• Stay current with industry benchmarks, trends, and best practices in digital promotion and analytics.

Skills

Digital marketing analytics

Data visualization

Statistical analysis

Communication skills

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Google Ads

Meta Ads Manager

Tableau

Power BI

Data Studio

Job description

Axtria in Berkeley Heights, NJ is seeking a Sr Manager, Digital Media Analytics to lead data-driven optimization across digital channels. You will collect, analyze, and interpret marketing data, develop KPI dashboards, and translate insights into actionable recommendations for growth.

The role requires 8+ years in digital marketing analytics, experience managing an analytics delivery team, and proficiency with Google Analytics, Adobe Analytics, and BI tools.