AI PErformance Creative Strategist

Pearmill; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Unlimited vacation

Unlimited health leave

Comprehensive health coverage

401(k) with match

Profit sharing

Parental leave (6 weeks)

Learning budget

Job summary

Pearmill is seeking a senior strategist to own big accounts and drive Claude-native performance creative. You will define buyer personas, craft messaging pillars, and guide the team from concept to execution with production partners. You will also build and refine Claude-based skills across the squad.

You’ll collaborate with designers, motion designers, and UGC producers, and partner with Growth Managers and media buyers to optimize results, scale impact, and shape future client engagements.

Qualifications

• 5+ years in performance creative strategy, with 2+ at an agency.
• You own major accounts and think about the client's business beyond ads.
• You have opinions on where creative and AI are heading and can share them.

Responsibilities

• Research accounts in Claude and analyze ICPs, buying committees, and competitors.
• Build strategy: audience, messaging pillars, micro-audiences, hooks.
• Lead rounds from brief to delivery with design and production teams.
• Create ads in Claude when faster or needed for rounds.
• Interpret results with buyers and iterate, scale, or kill.

Skills

Performance strategy

Agency experience

Claude-native

Client leadership

Ad production

Tools

Claude

Figma

AI image tools

AI video tools

Meta Ad Library

Job description

The role in a nutshell: Pearmill is a Claude-native performance creative agency. A lot of our clients are B2B SaaS, fintech, and AI companies, plus some fun D2C brands. You'll be the creative brain on some of our biggest accounts: find the buyer and the hook, build the strategy, and run each round with our production team. You also know how to make the ads yourself, so your briefs are sharper and you can jump in when a round needs it. And you'll build the Claude skills that make the whole team faster.

Ready to run: You should be able to own a big account within your first few weeks, and think past the ad to what the client's business needs.

You'll have a team: Our designers, motion designers, and UGC producers build most of the work. You'll also work alongside other strategists, plus a Growth Manager and media buyers on each account.

What you'll do

• Research each account in Claude (ICP, buying committee, reviews, sales calls) and tear down competitors

• Build the strategy: core audience, messaging pillars, micro-audiences, hooks

• Run each round from brief to delivery with our designers, motion designers, and UGC producers

• Jump in and make an ad yourself in Claude when it's faster or the round needs it

• Read results with media buyers past the click (leads, pipeline, CAC) and call iterate, scale, or kill

• Present rounds to clients and own the creative section of new business pitches

• Bring a point of view: spot what's next in creative and AI, and share it with the team, clients, and Pearmill's audience

• Build Claude skills and agents that automate research, briefing, QA, and reporting, and get the team using them

Your toolkit

Claude sits at the center. Expect us to ask you to walk us through how you use it.

• Research: Claude, the Meta Ad Library, Motion or Foreplay

• Production: Claude projects and skills, AI image and video tools, Figma

• Analytics: Claude connected to Meta, LinkedIn, and Google Ads data, plus Motion

Who you've worked with

A lot of our clients are B2B SaaS, fintech, and AI companies, so B2B experience matters: considered purchases, longer sales cycles, buying committees. We also work with consumer brands, so range helps. If you've only done ecommerce or CPG, expect a steep learning curve.

Who you are

• 5+ years in performance creative strategy, with 2+ at an agency

• You've owned a major account, and you think about the client's business, not just the ad

• You have opinions on where creative and AI are heading, and people want to hear them

• Recent B2B, SaaS, fintech, or AI experience

• A trained eye. No formal design training needed, but your portfolio shows taste

• You know how ads get made, and you could make one end to end in Claude yourself if you had to

• You're Claude-native and have built your own projects, skills, or agents. Bring examples

• You can explain why an ad worked by who it targeted and what it solved, not just "it was entertaining"

• You know ad compliance: DISCLAIMERS, AI disclosure, FTC rules

Benefits

• Unlimited vacation, with 3 weeks required

• Unlimited mental and physical health leave

• 99% coverage for health, dental, and vision

• 401(k) with 100% match up to 4%

• Profit sharing

• 6 weeks fully paid parental leave

• Learning, remote work, and equipment budgets, plus an indoor plant budget

About Pearmill

Pearmill runs over $500M in ad spend across 15+ platforms. We're a remote team of marketers, creatives, engineers, and analysts, and we build our own Claude skills and agents to do better work, faster. Clients come to us to fix a channel and end up with a system that keeps working.

Flourishing at Pearmill

We get an unreasonable amount of satisfaction out of making the things around us better at their jobs. Clients who arrived wanting a channel fixed and left with a system. People who joined to run ad accounts and left able to build a team that runs global strategy. And most recently, our little AI agents running around our Notion docs and giving us super powers.

We're a fast growing, diverse group of goofy yet dedicated marketers, creatives, engineers, and analysts, running over $500M in ad spend across 15+ platforms. Join us!