AI-Native Growth Marketing Lead

EverAfter; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Office in Palo Alto

Job summary

Base AI is hiring a hands-on growth marketer to help build the next version of Base’s marketing engine. You will own initiatives across the full lifecycle—from identifying opportunities and messaging to launching campaigns, measuring results, and improving the system.

You’ll leverage AI, automation, and data as core parts of how you work, building AI-assisted workflows, platforms, and campaigns. You’ll partner with Product, Sales, and Success to drive pipeline and category-defining content.

Qualifications

• Three+ years of hands-on B2B technology marketing experience.
• Own campaigns from idea through execution, measurement, and improvement.
• Experience across demand generation, lifecycle marketing, content, product marketing, or marketing operations.
• Proven ability to use AI or automation to rethink and improve marketing workflows, not just generate copy.
• Strong writing, messaging, and editorial judgment; ability to spot generic or off-brand AI work.
• Comfort working in systems like HubSpot, Salesforce, Webflow, analytics tools, and modern automation platforms.

Responsibilities

• Design and implement AI-assisted workflows for market research, content, campaigns, and personalization.
• Build reusable prompts, automations, and templates to accelerate marketing workflows.
• Collaborate with Sales to turn engagement into opportunities and revenue.
• Run experiments across personas and channels to improve results.
• Create category-defining content across multiple formats and channels.
• Develop measurable marketing systems and reporting to link activity to revenue.

Skills

B2B tech marketing

Campaign ownership

AI in marketing

Writing & editorial

Marketing systems

Tools

HubSpot

Salesforce

Webflow

Claude

GTM

Job description

Base AI is hiring a hands-on growth marketer to help build the next version of Base’s marketing engine. You will own initiatives across the full lifecycle—from identifying opportunities and messaging to launching campaigns, measuring results, and improving the system.

You’ll leverage AI, automation, and data as core parts of how you work, building AI-assisted workflows, platforms, and campaigns. You’ll partner with Product, Sales, and Success to drive pipeline and category-defining content.