AI Marketing Specialist

Impelix, LLC; Illinois; On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Retirement Plan

Life Insurance

Annual bonus

Job summary

Impelix, LLC in Illinois is seeking a hands-on, technical marketer who builds with AI. You’ll run marketing as a one-person team backed by AI agents and automated workflows to own the pipeline it creates.

You’ll execute multi‑channel demand generation, shape messaging, and run AI-powered ABM campaigns while ensuring brand consistency and content quality. You’ll also train teammates, manage the website with AI, and report on pipeline metrics to leadership.

Qualifications

• 3–6 years of B2B marketing with proven lead generation.
• 2+ years applying AI/ML tools to marketing programs.
• Hands-on expertise with AI marketing platforms and generative AI tools.
• Strong prompt-engineering skills and measurable AI-driven campaigns.
• Excellent written and verbal communication abilities.

Responsibilities

• Run multi‑channel demand gen (LinkedIn, email, paid, SEO, webinars) targeting CIOs, CISOs, and IT directors.
• Define Impelix messaging and partner with sales to use it with clients and campaigns.
• Design and run AI-powered ABM campaigns: identify, prioritize, and engage high‑potential target accounts.
• Own quality control of AI-generated content: brand consistency, factual accuracy, and relevance.
• Build and optimize automated lead-nurturing workflows and lifecycle messaging in marketing platforms.
• Run A/B and multivariate tests on messaging, creative, and nurture paths.
• Report on pipeline velocity, MQL-to-SQL conversion, win/loss ratios, and ROI.
• Train marketing and sales teammates on AI tools and prompt engineering; document playbooks.
• Build AI agents and workflows that execute GTM work: research, segmentation, content, and ad optimization.
• Manage the Impelix website with AI agents for content, SEO, and updates.
• Own LinkedIn and social, including executive thought leadership.
• Set up prompt governance: brand voice, prompt library, and guardrails.

Skills

B2B Marketing

Lead Generation

AI Marketing Tools

Prompt Engineering

Content Messaging

Marketing Automation

Tools

HubSpot AI

Salesforce Einstein

6sense

Demandbase

Job description

Cyberattacks don't keep business hours, and neither do we. For more than 15 years, Impelix has worked to empower organizations with innovative security solutions that ensure a robust and resilient security posture. We run our clients' security around the clock with 24/7 managed services and deliver expert engineering through assessments, penetration testing, vCISO advisory, and implementation.

What we value: Expertise lifts us upward. Passion drives us onward. Integrity guides every engagement, and we act as a trusted adviser and true extension of our clients' teams. Now we're looking for a marketer to help tell that story and turn it into pipeline.

THE ROLE

We are seeking a hands‑on, technical marketer who builds with AI, not just uses it. You’ll run marketing as a one‑person team backed by AI agents and automated workflows and own the pipeline it creates.

WHAT YOU'LL DO

• Run multi‑channel demand gen (LinkedIn, email, paid, SEO, webinars) targeting CIOs, CISOs, and IT directors
• Define Impelix’s messaging and partner with sales to use it with clients and in campaigns
• Design and run AI‑powered ABM campaigns: identify, prioritize, and engage high‑potential target accounts using intent data, firmographics, and engagement signals.
• Own quality control of AI‑generated content: brand consistency, factual accuracy, and relevance before anything ships.
• Build and optimize automated lead‑nurturing workflows, drip campaigns, and lifecycle messaging in marketing automation platforms (HubSpot, Marketo, Salesforce Einstein, or similar).
• Run A/B and multivariate tests on messaging, creative, and nurture paths to improve conversion at every funnel stage.
• Report on pipeline velocity, MQL-to-SQL conversion, win/loss ratios, and account‑level ROI to leadership.
• Train marketing and sales teammates on AI tools and prompt engineering; document repeatable playbooks.
• Build AI agents and workflows that execute GTM work: research, segmentation, content, and ad optimization
• Manage the Impelix website with AI agents for content, SEO, and prompt‑driven updates
• Own LinkedIn and social, including executive thought leadership
• Set up prompt governance: brand voice, a shared prompt library, and guardrails

WHAT YOU BRING

• 3–6 years of B2B marketing with proven lead generation (bring numbers)
• 3-5 years of B2B marketing experience, including 2+ years applying AI/ML tools to marketing programs.
• Hands‑on expertise with AI marketing platforms (e.g., HubSpot AI, Salesforce Einstein, 6sense, Demandbase) and generative AI tools.
• Strong prompt‑engineering skills and a portfolio of measurable AI‑driven B2B campaigns.
• Excellent written and verbal communication - you can explain complex AI concepts to non‑technical stakeholders.
• Tech, IT services, or cybersecurity marketing experience (MSP/MSSP a plus)
• Production experience building and running AI agents and automated workflows
• Strong prompt engineering and hands‑on LLM use (ChatGPT, Claude, Gemini)
• CRM/MAP and automation experience (HubSpot, Salesforce, Zapier, Make)
• Basic SQL or Python
• Clear writing and a self‑starter, results‑driven mindset

NICE TO HAVE

• LLM APIs or agent frameworks (OpenAI, Anthropic, LangChain)

HOW WE’LL MEASURE SUCCESS

• Marketing‑sourced pipeline within 90 days
• AI agents running core marketing functions within 90 days
• Growing MQL volume and MQL‑to‑SQL conversion

COMMITMENT TO IMPELIX TEAM MEMBERS

• Retirement Plan
• Life Insurance/Short Term Disability
• Annual bonus based on company and personal goals

COMPENSATION

$100,000 – $130,000 base + performance bonus tied to pipeline goals

Final compensation will be based on experience, technical capabilities, and demonstrated success driving B2B demand generation and pipeline.

Impelix is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.