AI Marketing Engineer: Digital & Lifecycle

emporiarevolutionizinghomeenergy; Littleton (CO); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Emporia Energy in Littleton, CO is hiring an AI Marketing Engineer: Digital & Lifecycle to build and operate the systems behind customer lifecycle marketing.

You will own CRM, lifecycle, and website execution, leveraging AI to personalize experiences and scale campaigns while collaborating with Marketing and Creative leadership.

Join a small team where everyone contributes to briefs, designs, and asset production, and where automation is used to improve customer behavior and business results.

Responsibilities

• Own Emporia's CRM and lifecycle platform, including customer data, segmentation, integrations, deliverability, and reporting.
• Build automated journeys across onboarding, product adoption, cross-sell, retention, and program enrollment.
• Build AI-native workflows for personalization, content, segmentation, analysis, and other lifecycle needs, designing for autonomous execution where appropriate rather than simply using AI to make manual work faster.
• Build for reliability: monitor automated workflows, fix recurring problems at the system level, and maintain the documentation needed to keep critical systems running.
• Build the tracking and reporting needed to measure funnel performance, campaign impact, and business outcomes.
• Design and implement experiments with clear hypotheses and success metrics; use the results to decide what to scale, change, or stop.

Job description

Reports to: Director of AI Driven Marketing & Grid Services Revenue

Department: Marketing

Location: Hybrid in Littleton, CO

About Emporia Energy

Emporia is a leading technology company revolutionizing home energy by providing affordable, integrated solutions that empower homeowners to optimize energy usage to reduce costs and carbon footprint. Emporia's Home Energy Management Platform is a powerful software system that connects their Vue Home Energy Monitor, Level 2 EV Charger, Smart Plugs, Home Battery, and third-party thermostats and appliances. By automating energy use through real-time monitoring and scheduling, the platform optimizes consumption, reduces costs, and simplifies home energy management-all within one intuitive app. With over 400,000 U.S. homes running Emporia's energy management and EV charging hardware, we are now launching a national Third-Party Owned (TPO) home battery Virtual Power Plant - placing industrial-rated home batteries in residential homes to deliver power redundancy, utility cost savings, and grid peak demand services. By reducing energy waste and saving customers money, we're helping create a healthier planet and a brighter future. For more information, visit emporiaenergy.com.

Mission, Vision and Values

Emporia was founded in 2018 with a clear purpose to revolutionize home energy, generate tangible customer savings, and accelerate the transition to a lower carbon future. We are striving to become the world's leading home energy management platform and build the largest virtual power plant.

Customers First : We deliver exceptional service with empathy and responsiveness, building lasting trust in every interaction.

Own the Outcome : We think like owners, taking responsibility for results and holding ourselves and each other accountable.

Win Together : We succeed together through honesty, humility and humanity.

Grit Gets it Done : We work hard, stay passionate, and persevere through challenges.

Better Every Day : We challenge the status quo, take smart risks and aim to improve 1% every day.

Role Overview

Emporia is hiring an AI Marketing Engineer: Digital & Lifecycle to build and operate the systems behind customer lifecycle marketing.

This role owns the digital, CRM, and lifecycle infrastructure that lets Emporia's marketing team segment customers, trigger communications from real behavior, test experiences, and use AI to increase the speed and scale of execution. They also own the day-to-day website: content, updates, and fielding requests as they come in.

This is a results-driven marketing role. You will define how your work is measured, build the tracking needed to measure it, and hold yourself accountable for whether what you ship actually improves customer behavior and business results.

Marketing and Creative leadership own Emporia's campaign calendar and brand strategy. On a small team, everyone briefs and everyone touches creative, and this role is no exception. When you build the automation, you also own getting the right message in front of the right customer: writing the brief, partnering with the designer through to the finished asset, and loading it into the system you built.

As an AI-native marketer you will approach marketing as a system to be designed, not a series of tasks to be completed. You will look for ways AI and automation can own execution at scale, while deliberately reserving human involvement for the decisions, exceptions, and judgment where it creates real value.

What You'll Own

CRM, Lifecycle & Measurement

Own Emporia's CRM and lifecycle platform, including customer data, segmentation, integrations, deliverability, and reporting.

Build automated journeys across onboarding, product adoption, cross-sell, retention, and program enrollment.

Build AI-native workflows for personalization, content, segmentation, analysis, and other lifecycle needs, designing for autonomous execution where appropriate rather than simply using AI to make manual work faster.

Build for reliability: monitor automated workflows, fix recurring problems at the system level, and maintain the documentation needed to keep critical systems running.

Build the tracking and reporting needed to measure funnel performance, campaign impact, and business outcomes.

Design and implement experiments with clear hypotheses and success metrics; use the results to decide what to scale, change, or stop.

Website Execution

Own day-to-day execution of Emporia's website: page updates, content changes, and new landing pages tied to active campaigns and program launches.

Field and prioritize website requests from other teams. Keep a clear queue so nothing sits unaddressed.

Keep site content and messaging current as offers, programs, and pricing change.

Use AI development tools to build or update lightweight web pages and landing experiences without waiting on Engineering for routine changes.

Escalate to Engineering when a request needs deeper platform work, security revi