AI ISV Partner Marketing Lead

Meta; Menlo Park (CA); On-site; USD 124,000 - 178,000; Full time

Job summary

Meta seeks a Partner Marketing Manager focused on AI and ISV ecosystems to drive co-marketing strategy and execution across our AI partner landscape. The role requires deep experience in developer marketing and technical marketing, owning end-to-end programs from planning to measurement.

You will translate complex AI capabilities into compelling stories for ISV developers, product leaders, and executives, working in a fast-moving environment with evolving priorities.

Qualifications

• 8+ years of marketing experience, with 6+ years in partner, channel, or alliance marketing at a technology company.
• Direct developer marketing experience, building programs aimed at developers (DevRel, SDK/API launches, hackathons, events).
• Direct technical marketing experience, owning architecture guides, integration playbooks, demos, and technical webinars.
• Proven track record of building and scaling co-marketing programs with ISV partners, technology platforms, or enterprise SaaS companies in the AI, cloud, or developer tools space.
• Direct experience working with or at ISVs, understanding their business models (SaaS licensing, platform dependencies) and how they evaluate and adopt AI platforms.
• Experience managing marketing budgets and co-investment frameworks (MDF, joint funding) with ISV and technology partners.
• Strong analytical skills, comfortable building business cases, defining measurement frameworks, and making data-driven decisions

Responsibilities

• Partner Marketing Strategy: Develop and execute integrated co-marketing plans with strategic ISV partners who are building on, integrating with, or deploying AI solutions using our platforms and APIs, driving mutual business outcomes including awareness, pipeline, adoption, and revenue
• ISV Ecosystem Development: Build deep, trust-based relationships with ISV partner marketing teams
• Cross-Functional Orchestration: Lead cross-functional workstreams spanning product marketing, sales, developer relations, comms, events, brand and creative, aligning internal teams and external ISV partner counterparts on shared goals
• Campaign & Content Development: Design and deliver multi-channel campaigns (digital, events, thought leadership, case studies, technical webinars, developer workshops) that showcase joint AI solutions, highlight ISV integration stories, and drive measurable demand among technical and business audiences
• Measurement & Optimization: Define KPIs, build dashboards, and run post-campaign analyses to quantify partner marketing ROI
• AI & ISV Ecosystem Intelligence: Monitor the competitive AI landscape, ISV partner dynamics, foundation model ecosystem, and industry trends to identify whitespace opportunities
• AI-Native Execution: Integrate AI tools into daily workflows

Skills

Partner marketing

ISV ecosystems

Developer marketing

Technical marketing

Campaign design

Data-driven decisions

Executive storytelling

Job description

Meta seeks a Partner Marketing Manager focused on AI and ISV ecosystems to drive co-marketing strategy and execution across our AI partner landscape. The role requires deep experience in developer marketing and technical marketing, owning end-to-end programs from planning to measurement.

You will translate complex AI capabilities into compelling stories for ISV developers, product leaders, and executives, working in a fast-moving environment with evolving priorities.