AI Identity Product Marketing Leader (Remote)

Go Fractional; Bellevue (WA); Remote; USD 107,000 - 171,000; Full time

Job summary

Go Fractional is seeking a founding Product Marketing leader to define how the market understands AI Agent Identity and own the commercial narrative for DNSid. You will translate complex technical innovation into customer value, build personas and ICPs, drive launches, enable sales and ecosystem partners, and lead cross‑functional initiatives in a fast‑moving environment.

You will collaborate with Product, Engineering, and Executive leadership to shape strategy, messaging, and market direction,

Qualifications

• 8-12 years of experience in Product Marketing, GTM Strategy, or Strategic Marketing for B2B technology companies.
• Experience launching products and building sales, partner, and customer enablement programs.
• Ability to develop customer-at-the-center positioning, messaging, buyer personas, value propositions, and go-to-market strategies that drive commercial adoption.
• AI-native operator who leverages AI to accelerate research, content development, competitive analysis, and commercial execution.

Responsibilities

• Own positioning and messaging for DNSid and future Innovation Labs offerings.
• Develop sales enablement content, customer presentations and solution briefs; support pricing, packaging and go-to-market strategy.
• Lead product launch planning across Product, Engineering and Marketing; ensure consistent messaging across all customer touchpoints.
• Partner closely with Product Management, Engineering, Business Development, Developer Relations, and Communications; capture customer insights for Product.

Skills

Product Marketing

GTM Strategy

Strategic Marketing

Cross-functional leadership

Storytelling

Executive communication

Job description

Go Fractional is seeking a founding Product Marketing leader to define how the market understands AI Agent Identity and own the commercial narrative for DNSid. You will translate complex technical innovation into customer value, build personas and ICPs, drive launches, enable sales and ecosystem partners, and lead cross‑functional initiatives in a fast‑moving environment.

You will collaborate with Product, Engineering, and Executive leadership to shape strategy, messaging, and market direction,