AI Growth Product Lead - Global Monetization Product and Technology

TikTok; San Jose (CA); Sur place; USD 228 000 - 462 000; Plein temps

Résumé du poste

TikTok is seeking an AI Growth Product Lead in San Jose to drive the AI-powered growth portfolio across monetization platforms. You will own the vision, roadmap, and success metrics, guiding cross-functional teams and external partners through ambitious product programs.

Lead the development of agents, GEO capabilities, and privacy-aware attribution, while aligning with senior stakeholders and delivering measurable increases in acquisition, activation, and revenue.

Qualifications

• 5+ years of product management experience, including ownership of growth, advertising, marketing technology, AI products, or marketing platforms.
• Demonstrated success improving acquisition, conversion, retention, revenue, or marketing efficiency through product development.
• Strong understanding of paid advertising, attribution, experimentation, audience systems, creative operations, or lifecycle marketing.
• Experience shipping AI/ML or LLM-powered products; familiarity with agents, tool use, retrieval, evaluation, guardrails, and human-in-the-loop workflows.
• Strong analytical skills and the ability to lead technical discussions on platform architecture, APIs, data quality, reliability, and privacy.
• Excellent product judgment, communication, and cross-functional leadership.
• Bachelor’s degree or equivalent practical experience.

Responsabilités

• Own the vision, roadmap, and success metrics for the AI growth portfolio, translating customer needs and growth goals into scalable products, platform capabilities, and experiments.
• Define boundaries between autonomous execution, human review, and manual control, with appropriate permissions, evaluation, explainability, audit, rollback, and escalation mechanisms.
• Build agents that plan, launch, monitor, diagnose, and optimize paid campaigns, including audience, budget, bidding, creative, pacing, and performance recommendations.
• Develop GEO capabilities that measure brand visibility and answer quality, identify content gaps, and automate prompt auditing, content optimization, publishing, and impact measurement using first-party and external signals.
• Unify identity, campaign orchestration, creative production, activation, attribution, experimentation, reporting, and lifecycle engagement across paid, owned, and organic channels.
• Enable reusable APIs, integrations, and workflow templates for internal and external activation, including privacy-aware attribution and incrementality measurement.
• Advance AI-powered creative generation, localization, quality review, performance learning, and automated lifecycle engagement while improving reliability, latency, data freshness, and user experience.
• Define the AI-native operating model and prioritize high-value workflows for augmentation, automation, and agent-led execution across Product, Growth, Marketing, Sales, and Operations.
• Build reusable enablement infrastructure—including approved tools, data connectors, templates, evaluation harnesses, and shared agent components—and redesign workflows with clear human-in-the-loop controls.
• Drive adoption through training, playbooks, office hours, and AI champions; establish privacy, security, model-risk, and audit governance, and measure impact through usage, cycle time, quality, automation coverage, cost, and decision velocity.
• Use research, behavioral data, experiments, and failure analysis to guide decisions and track growth impact, efficiency, adoption, reliability, task quality, and user satisfaction.
• Align senior stakeholders, resolve roadmap trade-offs, lead distributed cross-functional teams, and stay hands-on with prototypes, data, agent testing, customers, and launch reviews.

Connaissances

Product management

Growth

Advertising tech

AI products

Cross-functional leadership

Formation

Bachelor’s degree or equivalent practical experience

Outils

SQL

Description du poste

AI Growth Product Lead - Global Monetization Product and Technology

Location: San Jose

Employment Type: Regular

Job Code: A229785

Responsibilities

• Own the vision, roadmap, and success metrics for the AI growth portfolio, translating customer needs and growth goals into scalable products, platform capabilities, and experiments.
• Define clear boundaries between autonomous execution, human review, and manual control, with appropriate permissions, evaluation, explainability, audit, rollback, and escalation mechanisms.
• Build agents that plan, launch, monitor, diagnose, and optimize paid campaigns, including audience, budget, bidding, creative, pacing, and performance recommendations.
• Develop GEO capabilities that measure brand visibility and answer quality, identify content gaps, and automate prompt auditing, content optimization, publishing, and impact measurement using first-party and external signals.
• Unify identity, campaign orchestration, creative production, activation, attribution, experimentation, reporting, and lifecycle engagement across paid, owned, and organic channels.
• Enable reusable APIs, integrations, and workflow templates for internal and external activation, including privacy-aware attribution and incrementality measurement.
• Advance AI-powered creative generation, localization, quality review, performance learning, and automated lifecycle engagement while improving reliability, latency, data freshness, and user experience.
• Define the AI-native operating model and prioritize high-value workflows for augmentation, automation, and agent-led execution across Product, Growth, Marketing, Sales, and Operations.
• Build reusable enablement infrastructure—including approved tools, data connectors, templates, evaluation harnesses, and shared agent components—and redesign workflows with clear human-in-the-loop controls.
• Drive adoption through training, playbooks, office hours, and AI champions; establish privacy, security, model-risk, and audit governance, and measure impact through usage, cycle time, quality, automation coverage, cost, and decision velocity.
• Use research, behavioral data, experiments, and failure analysis to guide decisions and track growth impact, efficiency, adoption, reliability, task quality, and user satisfaction.
• Align senior stakeholders, resolve roadmap trade-offs, lead distributed cross-functional teams, and stay hands-on with prototypes, data, agent testing, customers, and launch reviews.

Success Measures

• Incremental acquisition, conversion, retention, and revenue impact.
• Improved marketing efficiency and reduced manual operating cost.
• Adoption and repeat usage across agent, GEO, creative, attribution, activation, and lifecycle capabilities.
• Higher task success and automation coverage with fewer high‑severity failures.
• Strong platform reliability, performance, data quality, and user satisfaction.

Qualifications

Minimum Qualifications

• 5+ years of product management experience, including ownership of growth, advertising, marketing technology, AI products, or marketing platforms.
• Demonstrated success improving acquisition, conversion, retention, revenue, or marketing efficiency through product development.
• Strong understanding of paid advertising, attribution, experimentation, audience systems, creative operations, or lifecycle marketing.
• Experience shipping AI/ML or LLM‑powered products; familiarity with agents, tool use, retrieval, evaluation, guardrails, and human‑in‑the‑loop workflows.
• Strong analytical skills and the ability to lead technical discussions on platform architecture, APIs, data quality, reliability, and privacy.
• Excellent product judgment, communication, and cross‑functional leadership.
• Bachelor’s degree or equivalent practical experience.

Preferred Qualifications

• Experience with agentic advertising, campaign management, marketing automation, or self‑serve growth products.
• Experience with GEO, SEO, generative search, content intelligence, or automated content optimization.
• Experience with incrementality, identity resolution, first‑and third‑party data activation, or multimodal creative products.
• Hands‑on ability to prototype with AI tools and analyze data using SQL or equivalent methods.
• Experience building global, multi‑tenant platforms with APIs, integrations, permissions, and governance.

Job Information

The base salary range for this position in the selected city is $228000 - $462000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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