AI-First SEO & ASO Manager (Remote)

Life360 Inc.; Northern (KY); Hybrid; USD 122,000 - 179,000; Full time

Benefits offered by this job

Medical, dental, vision, and life and

Paid parental leave

401(k) with company matching

Mental Wellness Program & EAP

Generous time off and flexible PTO

Remote environment equipment & reimb

Job summary

Life360 is seeking an SEO and ASO Manager to own the unified organic discovery strategy across SEO, AI answer surfaces, and app stores, while leading content strategy and site information architecture in collaboration with Engineering, Product, and Marketing.

This hands-on role includes managing a Content Strategist, delivering technical excellence in crawl health and structured data, and driving regional localization, AI citation growth, and measurable performance.

Qualifications

• 5–8 years of experience in content strategy and SEO.
• Proven AEO experience and AI-focused optimization.
• Strong technical SEO foundation with crawl, indexation, and structured data.
• Global SEO experience with locale localization.
• Cross-functional collaboration with Engineering, Product, and Marketing.

Responsibilities

• Manage a small team currently consisting of a Content Strategist.
• Own Life360's unified organic discovery strategy across SEO, AEO/GEO, and ASO, ensuring that search rankings, AI citations, and app store presence operate as a single, coordinated system across membership and devices.
• Lead the content strategy and editorial calendar for Life360.com, setting the topical roadmap, content hierarchy, and publishing cadence across blog, product marketing pages, help content, and comparison pages – ensuring every piece serves a defined discovery and conversion purpose.
• Build and maintain the site information architecture, owning URL structure, taxonomy, internal linking, and wayfinding logic that enables both users and crawlers to navigate Life360's content efficiently.
• Execute AEO optimization across all content surfaces (web and app), implementing and expanding structured data, shaping content for AI parsing, and building the signals that AI models weight heavily.
• Monitor and grow Life360's AI citation share across ChatGPT, Perplexity, Gemini, and Google AI Overviews, tracking citation rate and proactively identifying content gaps where competitors or third parties are defining our narrative before we do.
• Lead technical SEO health: manage crawlability, indexation, Core Web Vitals, canonical and redirect logic, hreflang implementation, and structured data integrity; partner with Engineering to triage and resolve issues and build technical SEO requirements into relevant product and site launches.
• Optimize landing pages and FAQ content for both traditional SERP performance and AI answer eligibility, ensuring high-commercial-intent pages are built to convert and be cited.
• Drive the off-page authority strategy in partnership with PR, identifying link-building opportunities, editorial placements (Wirecutter, Forbes Advisor, parenting publishers), and creator co-citation campaigns that build Life360's domain authority and AI recommendation weight.
• Own regional SEO localization including locale-specific keyword research, localized content briefs, hreflang governance, and coordinated ASO refreshes for each market.
• Deliver weekly, monthly, and quarterly performance reporting across organic sessions, AI citation rate, app store rank, and organic revenue contribution – translating data into clear strategic recommendations for cross-functional stakeholders.

Skills

Content strategy

SEO

AEO

ASO

Technical SEO

Cross-functional collaboration

Data-driven decisions

Proficiency with SEO tools

Global SEO experience

Communication skills

Tools

Ahrefs

Semrush

Screaming Frog

Google Search Console

AppTweak

Sensor Tower

Job description

Life360 is seeking an SEO and ASO Manager to own the unified organic discovery strategy across SEO, AI answer surfaces, and app stores, while leading content strategy and site information architecture in collaboration with Engineering, Product, and Marketing.

This hands-on role includes managing a Content Strategist, delivering technical excellence in crawl health and structured data, and driving regional localization, AI citation growth, and measurable performance.