AI-Driven SEO & ASO Lead

Life360; United States; On-site; USD 122,000 - 179,000; Full time

Benefits offered by this job

Medical, dental, vision, life and(dis)

Paid parental leave

401(k) plan with company matching

Mental Wellness Program & EAP

Generous PTO and holidays

Equipment and remote-work support

Free Life360 Platinum Membership

Tile trackers

Job summary

Life360 is seeking an SEO/ASO Manager to own our unified organic discovery strategy across SEO, AI surfaces, and app stores. You’ll drive content strategy, editorial calendars, and site information architecture, partnering with Engineering, Product, and Marketing to win in AI-first search.

You’ll lead a content strategist and coordinate with agencies, owning both technical and strategic work to ensure Life360 ranks and remains a top choice for families across platforms.

Qualifications

• 5–8 years of experience in content strategy and SEO with measurable performance gains.
• Proven AEO experience and knowledge of AI parsing signals.
• Strong technical SEO foundation with experience partnering with Engineering.

Responsibilities

• Manage a small content team and oversee a unified organic discovery strategy.
• Own the content strategy and editorial calendar for Life360.com across blog, product pages, help content and comparison pages.
• Build and maintain site information architecture, URL structure, taxonomy, and internal linking.
• Execute AEO optimization across web and app content, including structured data and AI-ready content.
• Monitor AI citation share across major AI platforms and identify gaps to strengthen brand narrative.
• Lead technical SEO health efforts: crawlability, indexation, Core Web Vitals, hreflang, and structured data integrity.
• Drive on-page optimization for landing pages and FAQ content to improve SERP and AI eligibility.
• Collaborate with PR to identify link-building opportunities and editorial placements.
• Own regional SEO localization including locale-specific keyword research and ASO refreshes.
• Deliver regular performance reporting across organic metrics and revenue contribution.

Skills

Content strategy

SEO

AEO

Technical SEO

Cross-functional collaboration

Global SEO

Data-driven decision making

SEO tools

Tools

Ahrefs

Semrush

Screaming Frog

Google Search Console

AppTweak

Sensor Tower

Job description

Life360 is seeking an SEO/ASO Manager to own our unified organic discovery strategy across SEO, AI surfaces, and app stores. You’ll drive content strategy, editorial calendars, and site information architecture, partnering with Engineering, Product, and Marketing to win in AI-first search.

You’ll lead a content strategist and coordinate with agencies, owning both technical and strategic work to ensure Life360 ranks and remains a top choice for families across platforms.