Senior Product Manager: AI-Driven Discoverability & SEO

itD; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

itD is seeking a Senior Product Manager to lead the strategy and execution of SEO, GEO, and ASO initiatives across web and app ecosystems. You will shape how the company is discovered through traditional search, AI-powered experiences, and app marketplaces, partnering with design, engineering, and executives.

The role focuses on building a measurable roadmap, driving cross-functional collaboration, and delivering AI-enabled improvements to content discoverability and traffic.

Qualifications

• Strong experience developing and executing SEO strategies for large consumer-facing platforms.
• Experience optimizing content for generative AI engines and conversational search platforms.
• Understanding of LLMs and prompt engineering concepts.

Responsibilities

• Define and maintain the SEO/GEO/ASO product strategy and roadmap.
• Partner with executives to align priorities and establish a clear product vision.
• Collaborate with product peers to implement best practices across digital channels.
• Identify AI opportunities to improve content discoverability and experimentation velocity.
• Own and deliver strategies across traditional search, generative AI experiences, and app marketplaces.
• Monitor AI-powered search performance and refine optimization strategies.
• Define GEO-specific success metrics and drive measurable outcomes.
• Lead initiatives from concept through launch with engineering and vendors.

Skills

SEO strategy

AI-powered search

GEO

ASO

LLMs & prompt engineering

AI tools & agentic workflows

AI-enabled solutions

data-driven decisions

stakeholder influence

Agile & sprint planning

Jira

cross-functional leadership

fast-paced execution

self-starter

Education

Bachelor's degree

Tools

Jira

Job description

itD is seeking a Senior Product Manager to lead the strategy and execution of SEO, GEO, and ASO initiatives across web and app ecosystems. You will shape how the company is discovered through traditional search, AI-powered experiences, and app marketplaces, partnering with design, engineering, and executives.

The role focuses on building a measurable roadmap, driving cross-functional collaboration, and delivering AI-enabled improvements to content discoverability and traffic.