AI-First MarTech Strategy Architect

Accenture; Walnut Creek (CA); On-site; USD 70,000 - 196,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Long-term disability

401(k)

Bonus opportunities

Paid holidays

Paid time off

Job summary

Accenture Song seeks a Senior Consultant to reimagine marketing technology strategies for an AI-first world. You will guide enterprise clients through evaluating, designing, and implementing AI-native martech ecosystems that drive measurable business outcomes.

Responsibilities include leading engagements, designing AI-native architectures, advising on build-vs-buy, and translating goals into roadmaps with governance. Travel and client leadership are part of the role.

Qualifications

• 4+ years in marketing technology or digital strategy.
• Hands-on experience with AI/ML in marketing (generative AI, predictive analytics, etc.).
• Working knowledge of major MarTech platforms and how AI is embedded into them.
• Strong analytical and ROI-focused business case development.

Responsibilities

• Lead engagements to assess current martech stacks and identify opportunities for AI-driven transformation.
• Design AI-native marketing architectures that integrate generative AI, predictive analytics and automation.
• Advise clients on build-vs-buy decisions across AI/martech vendor landscape.
• Translate ambiguous business goals into concrete technology roadmaps, governance and implementation plans.
• Partner with client marketing, data and IT teams to drive adoption and measure ROI of AI initiatives.
• Stay ahead of AI and martech trends, developing frameworks and methodologies.

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

HubSpot

Segment

Braze

Job description

Accenture Song seeks a Senior Consultant to reimagine marketing technology strategies for an AI-first world. You will guide enterprise clients through evaluating, designing, and implementing AI-native martech ecosystems that drive measurable business outcomes.

Responsibilities include leading engagements, designing AI-native architectures, advising on build-vs-buy, and translating goals into roadmaps with governance. Travel and client leadership are part of the role.