AI-First Marketing Leader (Remote)

Join; United States; Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

End-to-end ownership

AI-first playbook

Competitive compensation

Training budget

Direct access to founding team

Remote work flexibility

Job summary

refive GmbH is seeking a Head of Marketing to own strategy, content, SEO, events, partner co-marketing, and brand. You will drive AI-powered workflows and automation, shaping the editorial standards and omnichannel campaigns for Europe and beyond.

You will lead content across two voices, build an ABM-friendly calendar aligned with pipeline, and manage events from NRF to EuroShop. The role demands hands-on writing, data-driven decisions, and a relentless drive for rapid, high-quality execution.

Qualifications

• 6–8 years of B2B SaaS or tech marketing with ownership.
• End-to-end campaigns with measurable results.
• Fluent written and spoken English.
• Experience with agentic automation and prompt engineering.
• Strategic yet execution-focused and fast-paced.
• Strong content judgment; writes well with clarity.
• HubSpot and GA4 proficiency.
• Retail or martech familiarity is a plus.

Responsibilities

• Own editorial standards across LinkedIn, blogs, SEO copy, case studies.
• Direct and maintain AI content pipelines; write prompts and evaluate outputs.
• Align content with live pipeline priorities; brief assets for key accounts.
• Own organic growth strategy and inbound marketing.
• Evolve brand through Retail Spotlight; ghostwrite founder content.
• Lead events logistics, content, and post-event follow-ups.
• Develop joint campaigns with partners and white-label solutions.
• Run automated weekly dashboards and report proactively.

Skills

B2B SaaS marketing

Content strategy

AI content workflows

Agentic automation

Editorial oversight

SEO/Inbound

HubSpot GA4

European languages

Tools

Claude Code

n8n

Make

Zapier

Job description

refive GmbH is seeking a Head of Marketing to own strategy, content, SEO, events, partner co-marketing, and brand. You will drive AI-powered workflows and automation, shaping the editorial standards and omnichannel campaigns for Europe and beyond.

You will lead content across two voices, build an ABM-friendly calendar aligned with pipeline, and manage events from NRF to EuroShop. The role demands hands-on writing, data-driven decisions, and a relentless drive for rapid, high-quality execution.