AI-First Growth Marketing Architect

Internet Travel Solutions LLC.; Dallas, Northern (TX, KY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Internet Travel Solutions LLC. is launching an AI-first marketing function from the ground up in Dallas, TX. The VP/SVP Marketing and Product will own demand generation for a multi-product platform, focusing on finance audiences and AI-powered automation.

The role is hands-on, requires building systems rather than managing agencies, and involves direct budget access and product alignment. Hybrid, in-office preferred in Dallas.

Qualifications

• Bachelor's degree in marketing or related field or equivalent practical experience.
• 3–7 years in B2B or experiential marketing with meaningful demand generation experience.
• Experience building something from zero: a channel, a program, a system, or a side project you started because you wanted it to exist.
• B2B SaaS, fintech, payments, expense, or travel experience is useful but not required; fast generalist preferred.
• Comfort being the only marketer in the room, and calling out what you do not yet know.
• Practical use of AI tools in daily work; AI in interview process expected.
• Experience with AI-assisted design and build tools and video platforms to ship real assets.

Responsibilities

• Build the demand generation engine from awareness to qualified pipeline.
• Design AI-assisted lead sourcing and agentic workflows.
• Collaborate on positioning for CFOs, controllers, and travel managers.
• Produce case studies, landing pages, email programs, and sales enablement material.
• Support product marketing across TripEasy, EasyExpense, EasyCard, TripEvents.
• Define funnel metrics, lead qualification, and reporting.
• Partner with sales to inform messaging, campaigns, and content.
• Prototype landing pages and campaign assets with AI tools.

Skills

Demand generation

AI tooling usage

Lead generation

Data analysis

SQL/scripting

Marketing automation

Data hygiene

Lead scoring

Campaign design

Measurement discipline

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

Salesforce

HubSpot

Attio

Figma Make

Builder.io

v0

Lovable

Gamma

Job description

Internet Travel Solutions LLC. is launching an AI-first marketing function from the ground up in Dallas, TX. The VP/SVP Marketing and Product will own demand generation for a multi-product platform, focusing on finance audiences and AI-powered automation.

The role is hands-on, requires building systems rather than managing agencies, and involves direct budget access and product alignment. Hybrid, in-office preferred in Dallas.