AI-First Creative Director for DTC Brand & Ecommerce

EquiLife; Atlanta (GA); Remote; USD 120,000 - 190,000; Full time

Job summary

EquiLife is seeking a Creative Director to lead brand storytelling and creative execution for our direct-to-consumer needs. You will guide a small team and hands-on contribute to concepting, design, and copywriting, while leveraging AI to speed production and maintain quality.

You'll shape campaigns across paid social, email, and SMS, collaborate with marketing on launches, and ensure the ecommerce experience—from product pages to checkout—delivers strong brand coherence.

Qualifications

• 7–10 years of creative leadership experience.
• Bachelor's degree in Art, Creative Services or similar.
• Experience in health/wellness industry a plus.

Responsibilities

• Concept and direct brand-led campaigns across DTC site and channels (paid social, email, SMS).
• Write copy from product briefs and turn claims into persuasive messaging.
• Lead one FTE and contractors; set priorities and feedback loops.
• Hands-on in concepting, design, and copywriting when workload requires.
• Run an AI-first creative workflow and set AI usage standards.
• Design for EquiLife ecommerce experience from product pages to checkout.

Skills

Creative leadership

Brand storytelling

Copywriting

AI tools in creative

Ecommerce UX

Shopify

Project management

Team management

UX writing

Education

Bachelor's degree in Art/Creative

Tools

Adobe Creative Suite

Shopify

AI image generation tools

Content management systems

Job description

EquiLife is seeking a Creative Director to lead brand storytelling and creative execution for our direct-to-consumer needs. You will guide a small team and hands-on contribute to concepting, design, and copywriting, while leveraging AI to speed production and maintain quality.

You'll shape campaigns across paid social, email, and SMS, collaborate with marketing on launches, and ensure the ecommerce experience—from product pages to checkout—delivers strong brand coherence.