AI-Driven Web Strategy & SEO Lead

Split Software; United States; Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive healthcare benefits

Flexible Spending Account (FSA)

Flexible work schedule

Employee Assistance Program (EAP)

Flexible Time Off and Parental Leave

Team events

Job summary

Harness is seeking a highly strategic Web Strategy & AEO/SEO Lead to own the global website experience and organic discoverability strategy for Harness.com.

This role sits at the intersection of web strategy, SEO/AEO, content architecture, and growth and is responsible for ensuring Harness is discoverable across traditional search engines and AI-driven discovery surfaces (LLMs, answer engines, zero-click experiences).

Qualifications

• 6+ years of experience in SEO in a B2B SaaS or tech environment.
• Experience owning web and organic growth strategy through influence, prioritization, and vendor management, not just hands-on execution.
• Proven experience owning and operating a high-traffic, high-impact website.
• Strong hands-on SEO expertise (technical, on-page, and content).
• Strong understanding of B2B buyer journeys and how websites support demand generation.
• A proactive operator who sees problems, proposes solutions, and drives them to completion.

Responsibilities

• Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google AIO, ChatGPT, Perplexity, Claude).
• Define and evolve an AEO / AEO strategy focused on entity authority, structured content, use-case clarity, and off-site citations optimized for LLM citation and summarization.
• Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture.
• Lead keyword strategy, content gap analysis, and competitive audits with emphasis on intent, topics, and entities over keyword volume.
• Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions.
• Own performance measurement across classic SEO metrics and indicators of AI discoverability (citations, visibility, zero-click exposure).
• Manage and direct external SEO / AEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes.
• Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand).
• Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs.
• Continuously evolve the website to reflect product launches, positioning updates, and market trends.
• Optimize key conversion paths across the site (product pages, solutions, resources, demos).
• Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates.

Skills

SEO strategy

Vendor management

Web analytics

Content optimization

Technical SEO

Tools

HTML/CSS basics

Job description

Harness is seeking a highly strategic Web Strategy & AEO/SEO Lead to own the global website experience and organic discoverability strategy for Harness.com.

This role sits at the intersection of web strategy, SEO/AEO, content architecture, and growth and is responsible for ensuring Harness is discoverable across traditional search engines and AI-driven discovery surfaces (LLMs, answer engines, zero-click experiences).