AI-Driven UGC Creator Program Lead

Study.com; Mountain View (CA); On-site; USD 100,000 - 125,000; Full time

Job summary

Study.com seeks a Creator Program Manager (UGC) to design and scale a program that sources authentic customer voices across social media channels. You will partner with creators to amplify real outcomes and craft content that resonates with learners.

You’ll balance outreach with coaching, manage long‑term creator relationships, and use AI tooling to surface opportunities, while ensuring compliance and brand integrity across 10+ verticals and 30+ channels.

Qualifications

• 2+ years in UGC, creator programs, or social-first growth.
• Proven skills in creator discovery and building brand presence through UGC and social media.
• Hands-on experience building AI and automation workflows (outreach, scoring, prompts).
• Fluency in TikTok, Instagram Reels and YouTube Shorts.
• Coaching others to tell their story in their own voice.
• Builder mindset: creating scalable templates and trainings.
• Strong analytical instincts balancing data with creativity for conversion.
• Able to work on site in Mountain View 3 days per week.

Responsibilities

• Define recruitment criteria, outreach methods, and rewards to scale the program.
• Elevate social content produced by customer and creator partners with up-to-date trends.
• Translate customer stories into scroll-stopping content across channels.
• Move customer partners from agreement to first published video quickly with brand guidelines.
• Create playbooks, trainings and feedback to sharpen hooks and storytelling.
• Grow talent by coaching top creators and coordinating with social video leads.
• Hit volume and quality targets for authentic content and channel placement.
• Track key metrics and deliver actionable recommendations to improve performance.
• Oversee payments and ensure compliance with disclosure rules and approved claims.

Skills

UGC programs

Creator discovery

AI workflows

TikTok/Instagram/YouTube

Coaching & storytelling

Scalable systems

Analytics for conversion

On-site Mountain View

Tools

Creator CRM

UGC platforms

AI tooling

Job description

Study.com seeks a Creator Program Manager (UGC) to design and scale a program that sources authentic customer voices across social media channels. You will partner with creators to amplify real outcomes and craft content that resonates with learners.

You’ll balance outreach with coaching, manage long‑term creator relationships, and use AI tooling to surface opportunities, while ensuring compliance and brand integrity across 10+ verticals and 30+ channels.