AI-Driven SEO & GEO Strategist

CaseGuard; Arlington (VA); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Competitive Salary

Stock Option

Medical, Dental, and Vision Insurance

401K

Paid Vacation

Ten paid holidays per year

Friendly and Learning environment

Job summary

CaseGuard is expanding its team with a SEO & GEO Strategist to boost organic visibility and AI-driven content discovery. You will optimize the website, build AI-ready documentation, and monitor keyword and prompt performance with the content team.

You’ll implement structured data, conduct audits, and stay ahead of AI answer engines, collaborating with Product, Sales, and Support to identify high‑impact topics and gaps.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2–4 years of experience in SEO, AEO/GEO, content marketing, or digital marketing.
• Hands-on experience with Semrush, Google Search Console, and GA4.
• Strong understanding of technical SEO fundamentals (crawl/index, speed, redirects, sitemaps, structured data).
• Familiarity with how AI answer engines surface and cite content.

Responsibilities

• Own on-page, technical, and content SEO across caseguard.com, including page structure, internal linking, metadata, image optimization, and site health.
• Make CaseGuard more discoverable in AI search by structuring content for retrieval and citation: answer-first formatting, Q&A headings, FAQ blocks, machine-readable copy, consistent entity and brand signals.
• Implement and maintain structured data to support rankings and AI citations.
• Conduct regular SEO and AEO audits and translate findings into a prioritized roadmap.
• Stay current on AI Overviews, answer engines, and LLM citation behavior and adapt strategies.
• Create and maintain guides, help center docs, and product playbooks that serve real users and rank/cite well.
• Run keyword research and prompt monitoring across search engines and AI assistants; track prompts and keywords at cluster and individual levels.
• Track performance in GA4, Google Search Console, and SEMrush; report on organic traffic, rankings, AI visibility, citations, conversions, and content performance.
• Collaborate with Product, Sales, and Support to identify high‑intent topics and competitive gaps worth targeting.

Skills

SEO

AEO

GEO

Content marketing

Digital marketing

Writing

Education

Bachelor's degree in Marketing/Communications

Tools

Semrush

Ahrefs

Moz

Google Search Console

GA4

Job description

CaseGuard is expanding its team with a SEO & GEO Strategist to boost organic visibility and AI-driven content discovery. You will optimize the website, build AI-ready documentation, and monitor keyword and prompt performance with the content team.

You’ll implement structured data, conduct audits, and stay ahead of AI answer engines, collaborating with Product, Sales, and Support to identify high‑impact topics and gaps.