Senior SEO & GEO Strategist: AI-First Visibility

Padilla; Boston (MA); On-site; USD 75,000 - 100,000; Full time

Job summary

Padilla is seeking a Senior SEO/GEO Strategist to join its Channels team to grow SEO and Generative Engine Optimization capabilities across multiple client engagements. You will turn search and AI visibility data into insights and actionable recommendations, and lead core SEO and GEO workstreams with client-ready deliverables.

The role requires independent execution, deadline management across accounts, and strong communication of findings to internal teams and clients, collaborating with senior

Qualifications

• 3+ years of experience in SEO, digital strategy, search marketing, digital analytics, content strategy or a related field.
• Strong understanding of SEO fundamentals, including keyword research, search intent, on-page optimisation, organic search reporting and content optimisation.
• Experience conducting research and analysis and translating complex datasets into concise, actionable insights.
• Strong writing, editing and presentation-development skills.
• Experience creating client-ready PowerPoint presentations and reports.
• Strong organisational and project-management skills with the ability to independently manage multiple accounts, projects and deadlines.
• Curiosity about Generative AI and enthusiasm for working in a rapidly evolving area of search and digital communications.

Responsibilities

• Develop GEO prompt banks based on audience personas, business priorities, search behavior and client objectives.
• Conduct GEO audits evaluating brand visibility and other indicators across AI search platforms.
• Set up, manage and monitor client programs within GEO platforms such as AthenaHQ.
• Analyze prompt-level data to identify trends, citation patterns and opportunities to improve brand visibility.
• Translate GEO findings into clear insights and client-ready presentations.
• Develop recommendations for improving owned content, third-party authority and AI search visibility.
• Support ongoing GEO programs through measurement and optimization recommendations.
• Stay current on GenAI search platforms, GEO tools and industry best practices.
• Develop and optimise content informed by SEO/GEO research and audience needs.

Skills

SEO

Digital strategy

Data analysis

Client communications

Presentation skills

GEO

Education

Bachelor's degree in a related field

Tools

TapClicks

AthenaHQ

Google Analytics 4

Google Search Console

Excel

PowerPoint

Job description

Padilla is seeking a Senior SEO/GEO Strategist to join its Channels team to grow SEO and Generative Engine Optimization capabilities across multiple client engagements. You will turn search and AI visibility data into insights and actionable recommendations, and lead core SEO and GEO workstreams with client-ready deliverables.

The role requires independent execution, deadline management across accounts, and strong communication of findings to internal teams and clients, collaborating with senior