AI-Driven SEO & Content Strategist

Apex Systems; Charlotte (NC); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

401K with company match

ESPP

HSA

Job summary

Everforth Apex is seeking a Digital AI/SEO Content Strategist in Charlotte, NC (onsite) to develop and execute digital discoverability strategies across traditional search engines and AI-powered platforms.

You will partner with internal teams to optimize content, improve user experiences, and drive measurable business outcomes through data-driven recommendations and collaborations with agency partners.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Information Science, or a related field.
• 5+ years of experience in digital strategy, SEO, digital marketing, website optimization, content strategy, or user experience.
• Knowledge of SEO, digital marketing, web analytics, content optimization, and emerging AI-powered search experiences.
• Experience leading complex digital initiatives or cross-functional workstreams.
• Ability to identify market trends, evolving search behaviors, and competitive opportunities.
• Communication skills to translate complex concepts into actionable recommendations for diverse audiences.
• Demonstrated ability to lead through influence and foster collaboration in a matrixed environment.
• Proficiency with Excel and PowerPoint for analyzing performance data and creating strategic recommendations.

Responsibilities

• Develop and execute digital discoverability strategies to increase visibility and engagement.
• Partner with content strategists, experience designers, developers, SEO specialists, subject matter experts, and marketing stakeholders.
• Act as a thought leader and advocate for AI-driven discoverability.
• Lead and coordinate complex initiatives across multiple workstreams by developing project plans and managing priorities.
• Collaborate with internal SEO teams and external agency partners to identify opportunities and develop optimization strategies.
• Leverage web analytics, search performance data, and user behavior insights to drive continuous optimization.
• Translate business objectives into actionable digital strategies, requirements, and recommendations.
• Evaluate and recommend content, site experience, and technical optimization opportunities.
• Monitor industry trends, search platform developments, and advancements in generative AI technologies.

Skills

Digital strategy

SEO

Web analytics

Content strategy

UX

Cross-functional leadership

Excel

PowerPoint

AI-powered search

Education

Bachelor's degree or equivalent

Tools

Adobe Analytics

Job description

Everforth Apex is seeking a Digital AI/SEO Content Strategist in Charlotte, NC (onsite) to develop and execute digital discoverability strategies across traditional search engines and AI-powered platforms.

You will partner with internal teams to optimize content, improve user experiences, and drive measurable business outcomes through data-driven recommendations and collaborations with agency partners.