Senior Product Marketing Manager

Dealpath; San Francisco (CA); Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

Hybrid 3 days in office policy

Flexible Spending Account

401(k)

Company sponsored commuter benefits

Flexible time off policy

Catered lunches and snacks

Monthly wellness reimbursement

Job summary

Dealpath is seeking a Senior Product Marketing Manager to shape positioning, launch strategies, and growth for our AI-powered real estate platform. You will integrate insights from customer research, market dynamics, and product capabilities to drive adoption across institutional CRE clients.

You will lead GTM for major launches, build messaging, and collaborate with Product, Sales, Customer Success, and Revenue teams to optimize pricing, packaging, and growth strategies, while leveraging AI to

Qualifications

• 7+ years of B2B product marketing experience in enterprise SaaS, proptech, fintech, or related complex tech.
• Strong strategic thinking and ability to translate insights into GTM plans.
• Proven track record owning positioning, messaging, launches, and GTM for sophisticated products.
• Analytical mindset with the ability to turn data into decisions and recommendations.
• Experience with market research, competitive intel, win/loss, ICP/segmentation, pricing.
• Ability to influence cross-functional stakeholders without direct authority.
• Excellent written and verbal communication, with ability to simplify complex concepts.

Responsibilities

• Own positioning, messaging, and value propositions for Dealpath platform across audiences.
• Lead GTM strategy and product launches with cross-functional teams.
• Develop customer, market, and competitive intelligence to inform product and marketing.
• Refine ICPs, personas, use cases, pricing, and packaging strategy with stakeholders.
• Enable sales with narratives, battlecards, and training; inform product roadmap.

Skills

Product marketing

Strategic thinking

Cross-functional leadership

Data-driven decisions

AI fluency

Education

BA/BS in Marketing or Business Administration

Tools

AI tools

Job description

Dealpath is looking for a Senior Product Marketing Manager to help shape how we position, launch, and grow our platform as we expand the role of AI, data, and intelligent workflows across institutional commercial real estate.

Sitting at the intersection of Product, Marketing, Sales, Revenue and Customer Success, this role will turn customer insight, market dynamics, competitive intelligence, and product innovation into differentiated positioning and go‑to‑market strategies that drive adoption and growth.

You’ll play a critical role in strengthening Dealpath’s platform narrative, identifying where we have the greatest opportunity to win, and bringing new products and capabilities to market. We’re looking for someone who can combine strategic thinking with hands‑on execution, use data to make better decisions, and embrace AI as a core part of how modern product marketing gets done.

What You’ll Do

• Own positioning and market narrative. Develop and evolve positioning, messaging, and value propositions across Dealpath’s platform, products, audiences, and priority use cases. Translate complex AI, data, and product capabilities into clear customer value and help strengthen Dealpath’s position as an AI-driven platform for institutional commercial real estate.
• Lead go‑to‑market strategy and product launches. Own GTM strategy for major launches and new capabilities, defining audiences, use cases, messaging, enablement, success metrics, and cross‑functional execution. Partner closely with Product, Sales, Customer Success, Demand Generation, Communications, and Revenue Operations to drive adoption and commercial impact.
• Own customer, market, and competitive intelligence. Develop a deep understanding of our buyers, customers, competitors, and market. Lead customer research, competitive intelligence, and win/loss analysis to uncover buying triggers, unmet needs, competitive strengths and weaknesses, and opportunities for Dealpath to differentiate. Turn those insights into recommendations for Marketing, Sales, Product, and leadership. Partner closely with Product during discovery and solution design, bringing customer, market, and competitive intelligence to help shape what we build
• Shape ICP, segmentation, pricing, and growth strategy. Use qualitative and quantitative data to refine priority ICPs, personas, use cases, and market opportunities. Partner with Product, Sales, Finance, and Customer Success on pricing and packaging strategy, and use customer, pipeline, adoption, and market data to inform commercialization and growth decisions.
• Enable Sales and influence Product. Equip customer‑facing teams with compelling narratives, competitive guidance, training, battlecards, objection handling, and other high‑impact enablement. Bring customer and market insight into product planning, roadmap discussions, naming, packaging, differentiation, and commercialization.

Qualifications

• 7+ years of B2B product marketing experience, ideally in enterprise SaaS, fintech, proptech, data, financial services, or another complex technology category.
• BA/BS in Marketing, Business Administration, or a related field
• Demonstrated success owning positioning, messaging, product launches, and go‑to‑market strategy for sophisticated products and enterprise buyers.
• Strong analytical orientation with the ability to turn customer, market, and performance data into clear decisions and recommendations.
• Experience with customer and market research, competitive intelligence, win/loss analysis, ICP and segmentation strategy, and pricing and packaging.
• Strong understanding of commercial real estate, institutional investing, private markets, or capital markets preferred; otherwise, a demonstrated ability to quickly master complex industries, workflows, and sophisticated buyer audiences.
• Strong cross‑functional leadership and the ability to influence Product, Sales, Customer Success, Finance, and executive stakeholders without direct authority.
• Exceptional written and verbal communication skills with the ability to make complex concepts clear, differentiated, and compelling.
• Strong fluency with AI tools and a demonstrated ability to apply AI to improve marketing research, analysis, strategy, productivity, and execution.

The Perks & Culture

• Hybrid 3 days in office policy
• Flexible Spending Account
• 401(k)
• Company sponsored commuter benefits
• Flexible time off policy
• Catered lunches and snacks
• Monthly wellness reimbursement

The Perks & Culture:

• Hybrid 3-days in office policy.
• Flexible Spending Account
• 401(k)
• Company-sponsored commuter benefits
• Flexible time off policy
• Catered lunches and snacks
• Monthly wellness reimbursement
• The estimated pay range for California candidates for this position is $150,000 – $165,000 base, & variable compensation of $20,000.
• This position is also eligible for Dealpath's equity plan. Your compensation will be based upon several factors including your experience, qualifications, education, location, and the skills assessed in Dealpath's interview process.
• Your actual compensation will be confirmed in writing at the time of offer.
• Dealpath's compensation ranges are determined by current market data, so compensation data posted on our job posts may change as new market data becomes available.

About Dealpath

Dealpath is the world’s largest and most trusted AI-powered operating system for real estate investing. To date, the platform has powered more than $10 trillion in transactions, partnering with hundreds of firms, including leading global institutions such as Blackstone, Nuveen, LaSalle, CBRE IM, MetLife, Newmark, Oxford Properties, New York Life, UBS, Manulife, DWS, and Principal.

By bringing together the only private exchange for institutional real estate listings, investment data, and intelligent execution workflows into a single platform, Dealpath enables firms to capture more opportunities, make faster decisions, execute efficiently, and deliver superior returns.

Our company is led by an experienced team and backed by a combination of top tier venture capital firms and strategic industry partners including: Blackstone, Nasdaq, 8VC, JLL Spark, WTI, GreenSoil Investments, LeFrak, Milstein, Bechtel, and Morgan Stanley Expansion Capital.

We value your voice! If you get excited about solving real business challenges and working closely with other smart folks in a winning culture — we’d love to meet you!

Interview Process Notice

Dealpath conducts interviews via video conference. To support our interviewers with accurate note‑taking, we may use AI‑assisted transcription tools during your interview sessions. By participating in the interview process, you acknowledge that interviews may be recorded or transcribed using these tools for note‑taking purposes only. Transcripts are used solely for internal evaluation and are not shared outside of the hiring team.