AI-Driven Product Launch Lead

Snowflake; Menlo Park (CA); Hybrid; USD 165,000 - 216,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) retirement plan

Parental leave

Job summary

Snowflake seeks an experienced Senior Product Launch Manager to orchestrate AI-driven product launches within the AI Data Cloud Product Marketing team. You will align with product marketing, management, enablement, field marketing, and sales to bring new products to market with clarity, speed, and measurable impact.

The role requires leading cross-functional launch programs, building scalable AI-assisted content workflows, and owning the entire launch lifecycle from planning to post-launch

Qualifications

• 10+ years of experience in product marketing, program management, product operations, and content strategy; ideally in enterprise software, cloud, or SaaS.
• Strong working knowledge of AI and data cloud products and the broader enterprise data landscape.
• Hands-on experience building AI-assisted workflows using tools, prompt engineering, or workflow automation to scale launch execution.
• Cross-functional team management and the ability to influence without authority (including senior management).
• Excellent written and verbal communication to engage internal leaders and external stakeholders.
• Ability to synthesize complex information into clear, concise presentations and plans.
• Self-starter with a bias for action in fast-moving environments.
• Analytical mindset for interpreting data into actionable insights.
• BS/BA required; MBA preferred.
• Willingness to travel up to 25%.

Responsibilities

• Develop and maintain a scalable launch framework that ensures visibility, quality, and measurable business impact, leveraging automation and AI-powered workflows.
• Own the product launch lifecycle, from planning, tiering, readiness, and enablement to public release and post-launch analysis.
• Partner with product, marketing, and sales to develop the launch roadmap and ensure field teams are equipped with materials, messaging, and training ahead of release.
• Lead cross-functional launch programs, timelines, deliverables, and communications for new products and major releases.
• Track launch metrics to measure adoption, pipeline impact, and engagement using insights to improve launch effectiveness.
• Build and maintain AI-assisted content workflows that accelerate production across marketing and enablement.
• Build and manage the Launch & Content Center of Excellence (CoE) operating model and frameworks.

Skills

Product marketing

Program management

Content strategy

Cross-functional collaboration

Communication

Data-driven decision making

AI workflows

Education

BS/BA required

MBA preferred

Tools

AI tooling

Prompt engineering

Workflow automation

Job description

Snowflake seeks an experienced Senior Product Launch Manager to orchestrate AI-driven product launches within the AI Data Cloud Product Marketing team. You will align with product marketing, management, enablement, field marketing, and sales to bring new products to market with clarity, speed, and measurable impact.

The role requires leading cross-functional launch programs, building scalable AI-assisted content workflows, and owning the entire launch lifecycle from planning to post-launch