AI-Driven PM, Digital Home Buying & Selling

Lennar; Atlanta (GA); On-site; USD 107,000 - 134,000; Full time

Benefits offered by this job

Health insurance

401(k) / Retirement plan

Paid parental leave

Education assistance

Adoption assistance

Home purchase discounts

Job summary

Lennar is seeking a Product Manager for Digital Buying & Selling to own products across the home buying journey. You will build tools that enhance how New Home Consultants sell and how buyers find their next home, employing AI to accelerate discovery and decision-making.

You will collaborate with data science, design, and engineering to ship features, drive adoption, and improve conversion across the sales workflow. A strong PM with analytics and strategic thinking will thrive here.

Qualifications

• Bachelor’s degree required.
• 2+ years of product management experience building digital products.
• Deep domain expertise in product management strategy, tools, and methodologies.
• Proven ability to manage and align cross-functional stakeholders, driving clarity, collaboration, and accountability across teams.
• Strong analytical capabilities and a solid knowledge of website analytics tools.
• Strong project management skills to effectively prioritize tasks, activations, bandwidth, and deliverables.
• Strong communication skills and executive presence; effective presenter and collaborator.
• Ability to think strategically, prioritize, identify, and resolve problems in a complex environment.
• This information is intended to be a general overview and may be modified by the company.

Responsibilities

• Develop and drive a highly visible roadmap with data science, design, UX, and engineering to bring new features to market using AI to accelerate discovery.
• Lead development of digital tools that streamline the sales process and improve selling performance.
• Partner cross-functionally to integrate digital products into a cohesive sales workflow.
• Analyze behavioral data, suggest improvements, and conduct A/B tests to increase conversion.
• Gain deep understanding of user experience, identify gaps, and generate ideas to drive adoption and growth.
• Use AI tools to draft product briefs, user stories, and synthesize customer feedback.
• Translate high-level strategy into detailed technical requirements and prototypes.

Skills

Product management

Cross-functional coordination

Analytics

AI/machine learning awareness

Prioritization

Communication

Strategic thinking

Education

Bachelor’s degree

Tools

Google Analytics

Optimizely

FullStory

Hotjar

Job description

Lennar is seeking a Product Manager for Digital Buying & Selling to own products across the home buying journey. You will build tools that enhance how New Home Consultants sell and how buyers find their next home, employing AI to accelerate discovery and decision-making.

You will collaborate with data science, design, and engineering to ship features, drive adoption, and improve conversion across the sales workflow. A strong PM with analytics and strategic thinking will thrive here.