Product Manager, Digital Buying & Selling

Lennar; Irving (TX); On-site; USD 107,400 - 134,200; Full time

Benefits offered by this job

Comprehensive health plans

401(k) retirement plan

Paid time off

Education Assistance

Job summary

Lennar is looking for a Product Manager for Digital Buying & Selling to enhance the home buying experience. In this role, you will develop product strategies, lead digital tool development, and integrate systems for the sales team.

The ideal candidate has a Bachelor’s degree along with a minimum of 2 years of product management experience. As a member of our team, you'll drive impactful product decisions using AI and data analysis.

In addition to a competitive salary, Lennar offers comprehensive health plans, a 401(k) with company match, and various other benefits.

Qualifications

• 2+ years of product management experience building digital products.
• Proven ability to manage and align cross-functional stakeholders.
• Strong project management skills and analytical capabilities.

Responsibilities

• Develop and drive a highly visible roadmap.
• Lead the development of digital tools for sales.
• Analyze behavioral data to understand user needs.

Skills

Product management

Strategic thinking

Cross-functional collaboration

Analytical skills

Strong communication

Education

Bachelor’s degree

Tools

Google Analytics

Optimizely

Fullstory

Hotjar

Job description

Overview

Product Manager, Digital Buying & Selling – We Are Lennar

Lennar is one of the nation’s leading homebuilders, dedicated to making an impact and creating an extraordinary experience for our Homeowners, Communities, and Associates. We build quality homes, deliver exceptional customer service, give back to the communities where we live and work, and foster a culture of opportunity and growth throughout every stage of an Associate’s career. Lennar is a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Join a company that empowers you to build the future of home buying. Lennar Digital is building the future of how Americans buy homes, and we’re looking for a Product Manager who wants to be at the center of the digital buying and selling experience. You’ll own products across the home buying journey, building tools that elevate how our New Home Consultants sell and how our buyers experience finding their next home. Our team moves with urgency and uses AI as a force multiplier across the full product lifecycle, from discovery to stakeholder alignment.

Responsibilities on the Team

• Develop and drive a highly visible roadmap and work closely with data science, design, UX, and engineering to bring new features to market, using AI to accelerate discovery, generate and stress-test feature hypotheses, and move from insight to decision faster.
• Lead the development of digital tools that streamline the sales process, equipping the sales team with intuitive, effective experiences that improve selling performance and drive home sales.
• Partner cross-functionally to integrate existing digital products and systems into a cohesive sales workflow, ensuring tools work seamlessly together to support sales team efficiency and data consistency.
• Analyze behavioral data to better understand user needs, suggest improvements, and conduct A/B tests to increase conversion.
• Gain a deep understanding of the user experience, identify and fill product gaps, and generate new ideas that drive adoption and growth.
• Use AI tools actively to increase personal output and quality, from drafting product briefs and user stories to synthesizing customer feedback and stress-testing product decisions before they reach the team.
• Translate high-level strategy into detailed technical requirements and high-fidelity prototypes.

Requirements

• Bachelor’s degree required
• 2+ years of product management experience building digital products
• Deep domain expertise in product management strategy, tools, and methodologies
• Proven ability to manage and align cross-functional stakeholders, driving clarity, collaboration, and accountability across teams
• Strong analytical capabilities and knowledge of website analytics tools (e.g., Google Analytics, Optimizely, Fullstory, Hotjar)
• Strong project management skills to effectively prioritize standard tasks, test activations, team bandwidth, and overall deliverables
• Strong communication skills and executive presence; effective presenter and collaborator
• Ability to think strategically, prioritize, identify, and resolve problems in a complex, dynamic environment

Compensation & Benefits

General overview of compensation & benefits: The base compensation offered for this position is expected to range from $107,400 to $134,200 annually, subject to adjustment based on qualifications, geographic factors, and business considerations.

• This position may be eligible for bonuses.
• This position may be eligible for commissions.
• This position will be eligible for the described benefits listed in the policy.

This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates. Our benefits include comprehensive health plans (Medical, Dental, Vision), a 401(k) retirement plan with a company match, Paid Parental Leave, an Associate Assistance Plan, Education Assistance, and Adoption Assistance. We offer paid time off, holiday, sick leave, and personal days, a New Hire Referral Bonus Program, home purchase discounts, and opportunities such as the Everyone’s Included Day. Lennar Associates will have access to these benefits as outlined by policy. Visit our benefits information portal for details.