AI-Driven Multimedia Art Director for Gen Z

IW Group Inc.; Los Angeles (CA); On-site; USD 85,000 - 95,000; Full time

Job summary

IW Group Inc. in Los Angeles is seeking a Multimedia Art Director who blends culture, design, and technology to create socially native campaigns. You will shape ideas, craft visuals, and leverage generative AI to expand ideation without compromising craft.

You’ll collaborate with writers, strategists, and producers to elevate work for Gen Z audiences and diverse communities. The role emphasizes collaboration, feedback responsibility, and ongoing learning in a fast-paced agency environment, with

Qualifications

• 2-5 years of professional experience in graphic design, multimedia design, art direction, advertising, social creative, content creation, or a related discipline.
• A portfolio that demonstrates strong conceptual thinking and strong execution.
• A strong eye for design, typography, composition, visual storytelling, and craft.
• Demonstrated ability to develop original, surprising, and culturally relevant creative ideas.

Responsibilities

• Concept and create. Develop original creative ideas for integrated campaigns, social content, activations, digital experiences, pitches, and other brand expressions, and bring those ideas to life.
• Think social-first. Create ideas that feel native to the platforms and communities where they’ll live, with a strong understanding of social behaviors, formats, creators, trends, and emerging platforms.
• Design with a strong point of view. Create polished visual work across static, motion, video, digital, and social formats with excellent taste, composition, and attention to detail.
• Use AI as a creative tool. Confidently incorporate generative AI and emerging creative technologies into ideation, visual exploration, prototyping, production, and workflow, while maintaining strong creative judgment and craft.
• Turn culture into creative opportunity. Stay actively plugged into social and cultural trends and identify moments, behaviors, conversations, and insights that can inspire relevant work.
• Bring a Gen Z perspective. Understand the visual language, humor, behaviors, communities, and rapidly changing media habits shaping younger audiences without relying on clichés or chasing trends for their own sake.
• Explore new creative territory. Push beyond the first or most obvious idea. Bring multiple approaches to the table and continually look for work that feels fresh, distinctive, culturally relevant, and unexpected.
• Collaborate across disciplines. Work closely with copywriters, strategists, account teams, producers, creators, and other designers to develop ideas from concept through execution.
• Present and articulate ideas. Clearly communicate the thinking behind your work internally and with clients, connecting creative decisions back to the idea, audience, culture, and business objective.
• Respond thoughtfully to feedback. Listen to client and internal feedback, understand the underlying need, and find creative solutions that strengthen the work rather than simply executing changes literally.
• Own your projects. Manage multiple assignments and deadlines simultaneously, communicate proactively, and take responsibility for moving your work forward.
• Keep learning. Stay curious about culture, technology, design, emerging creative tools, and the diverse communities our work represents.

Skills

Graphic Design

Art Direction

Social Content

AI Tools

Creative Collaboration

Gen Z Audience

Campaign Concepting

Design Systems

Job description

IW Group Inc. in Los Angeles is seeking a Multimedia Art Director who blends culture, design, and technology to create socially native campaigns. You will shape ideas, craft visuals, and leverage generative AI to expand ideation without compromising craft.

You’ll collaborate with writers, strategists, and producers to elevate work for Gen Z audiences and diverse communities. The role emphasizes collaboration, feedback responsibility, and ongoing learning in a fast-paced agency environment, with