AI-Driven MarTech Architect & Marketing Ops Leader

Palo Alto Networks; Santa Clara (CA); On-site; USD 162,000 - 271,000; Full time

Job summary

Palo Alto Networks is seeking a Senior Data Automation/Marketing Ops Lead to design and oversee our global marketing tech stack and data platform ecosystem. This role sits within the digital marketing team and partners with IT to ensure flawless technical execution.

Reporting to the Director of Marketing Data and Operations, you will drive digital acquisition, integrate AI, enable end-to-end performance tracking, and optimize workflows for scale.

Qualifications

• Extensive progressive experience in MarTech, Marketing Operations, or Digital Marketing roles.
• Extensive experience driving design and implementation of scalable data infrastructure for real-time decisioning.
• Expert-level knowledge of integrations across MarTech stack (CDPs, CRMs like Salesforce) and data warehousing (Snowflake, BigQuery).
• Deep technical fluency in AI/ML, Generative AI, and predictive modelling for real-time data orchestration.
• Ability to translate business objectives into technical requirements and manage a development backlog with engineering teams.
• Strong understanding of GDPR/CCPA and data privacy implications.

Responsibilities

• Be the principal marketing architect for the marketing technology stack in collaboration with IT.
• Lead the MarTech council and evaluate vendors and use cases.
• Interface between Marketing and IT for solution design and communications.
• Guide the design of a fully integrated MarTech ecosystem for real-time journey orchestration.
• Provide leadership for CDP development and implementation.
• Champion real-time data processing and AI deployment to automate workflows.
• Design scalable governance and SLAs to improve efficiency and quality.
• Enforce data quality and governance across acquisition processes.

Skills

MarTech experience

Data infrastructure

AI/ML

PRDs & backlog

Data governance

Tools

Salesforce

Snowflake

BigQuery

Job description

Palo Alto Networks is seeking a Senior Data Automation/Marketing Ops Lead to design and oversee our global marketing tech stack and data platform ecosystem. This role sits within the digital marketing team and partners with IT to ensure flawless technical execution.

Reporting to the Director of Marketing Data and Operations, you will drive digital acquisition, integrate AI, enable end-to-end performance tracking, and optimize workflows for scale.