AI-Driven Marketing Lead: Brand Storytelling

Blake's Orchard & Cider Mill; Armada (MI); Presencial; USD 70.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health, dental, and vision benefits

Paid time off (PTO)

401(k) with match

Descripción de la vacante

Blake’s Orchard & Cider Mill in Armada, Michigan seeks a Marketing Manager who blends storytelling with data-driven tactics. You will own brand voice, lead PR, and drive campaigns across multiple locations using cutting-edge AI tools.

The role bridges content creation, events, and cross-location coordination to tell Blake’s traditional story at scale. You’ll shape strategy, manage calendars, and ensure campaigns stay on brand while leveraging Claude-based workflows for speed and volume.

Formación

• Strong copywriting across web, email, SMS, social, and press materials.
• Experience in PR or media relations and partnerships.
• Proficient with AI tools in marketing workflows; apply human judgment.
• Ability to travel to Blake’s locations as needed.

Responsabilidades

• Own brand storytelling and copy across campaigns and channels.
• Lead public relations, media outreach, and press materials.
• Coordinate campaigns, events, and seasonal activities.
• Expose AI into the marketing workflow with guardrails and quality checks.

Conocimientos

Copywriting

Media relations

Project management tools

Digital marketing channels

On-camera presence

AI fluency

Herramientas

Claude & Claude Design

Claude Code

ClickUp

Descripción del empleo

Blake’s Orchard & Cider Mill in Armada, Michigan seeks a Marketing Manager who blends storytelling with data-driven tactics. You will own brand voice, lead PR, and drive campaigns across multiple locations using cutting-edge AI tools.

The role bridges content creation, events, and cross-location coordination to tell Blake’s traditional story at scale. You’ll shape strategy, manage calendars, and ensure campaigns stay on brand while leveraging Claude-based workflows for speed and volume.