AI-Driven Marketing Intern: Beauty eCommerce & TikTok

Henkel; Culver City (CA); On-site; USD 31,000 - 44,000; Full time

Benefits offered by this job

Learning platform with 9,000 courses

Networking events with Henkel leaders

Social events with Henkel interns

Job summary

Henkel offers an internship in Modern Marketing & AI, supporting professional hair brands in the fast-paced beauty ecommerce space. You will contribute to digital campaigns across platforms like TikTok Shop and help identify AI-driven processes to improve performance.

The role emphasizes data analysis, reporting, and collaboration in a dynamic team environment. The internship is structured with learning opportunities and exposure to Henkel’s global teams.

Qualifications

• An undergraduate student graduating in 2028 or 2029 pursuing a degree in Marketing, Communications, Business Administration or Data Analytics.
• Proficiency in Microsoft Excel and PowerPoint.
• Strong interest in digital marketing, AI, social commerce, and/or the beauty industry.
• Ability to analyze data and translate insights into clear recommendations.
• Experience with social media platforms (especially TikTok) through coursework, internships, or personal projects.
• Organized, proactive, and comfortable working in a fast-paced, collaborative environment.

Responsibilities

• Gain hands-on experience in the fast-paced world of professional beauty eCommerce, contributing to digital campaigns for iconic salon brands
• Assist in the development and execution of digital strategies across key eCommerce platforms (TikTok Shop)
• Work on key efforts around AI process identification across all pro beauty brands
• Analyze sales, media, and content performance data to generate actionable insights and improve digital execution
• Participate in competitive audits and trend research to identify growth opportunities and white space in the digital landscape
• Contribute to TikTok Shop and social commerce pilots by tracking creator performance, reviewing content, and supporting reporting efforts

Skills

Excel

PowerPoint

Data analysis

Digital marketing

TikTok

Education

Undergraduate student (Marketing/Communications/Business Administration/Data Analytics)

Tools

TikTok Shop

Job description

Henkel offers an internship in Modern Marketing & AI, supporting professional hair brands in the fast-paced beauty ecommerce space. You will contribute to digital campaigns across platforms like TikTok Shop and help identify AI-driven processes to improve performance.

The role emphasizes data analysis, reporting, and collaboration in a dynamic team environment. The internship is structured with learning opportunities and exposure to Henkel’s global teams.