AI-Driven Marketing Data Platform Architect Lead

Lumen; Austin (TX); On-site; USD 145,000 - 194,000; Full time

Job summary

Lumen is seeking a Senior Lead Marketing Data Platform Architect in Austin to define and govern a scalable marketing data platform. You will lead Databricks-based initiatives, establish platform standards, and design AI-ready data products for analytics, personalization, and audience activation.

You will partner with Adobe, Salesforce, and engineering teams to ensure secure, governed, and scalable solutions that enable advanced marketing analytics and AI-driven decision-making across the

Qualifications

• 8+ years of experience in data engineering, platform architecture, data solutions architecture, or related disciplines.
• Deep hands-on expertise with Databricks, including Delta Lake, Spark, data engineering, governance, orchestration, and platform architecture.
• Strong experience designing and implementing modern lakehouse architectures and enterprise-scale data platforms.
• Advanced data modeling, SQL, and data architecture expertise.
• Experience designing AI-driven or AI-native data solutions and implementing automation, testing, quality controls, and deployment practices.
• Strong understanding of metadata management, lineage, observability, data governance, and platform operations.
• Advanced understanding of Adobe's digital ecosystem, including Web SDK, Launch/Tags, Customer Journey Analytics, and Adobe Experience Platform.
• Advanced understanding of Salesforce architecture, standard and custom object models, and customer data ecosystems.
• Demonstrated success translating business requirements into scalable, secure, governed technology solutions.
• Excellent communication and stakeholder management skills with the ability to influence technical and business audiences
• Preferred Qualifications
• Experience modernizing or transforming enterprise data platforms.
• Experience designing agentic or AI-assisted operational frameworks.
• Experience with MCP, Copilot, or similar AI orchestration technologies.
• Experience implementing machine learning or generative AI capabilities within enterprise data environments.
• Experience with DataOps, DevOps, infrastructure-as-code, CI/CD, and automated testing frameworks.
• Familiarity with marketing platforms including Marketo, Demandbase, ZoomInfo, Dun & Bradstreet, and Quantum Metric.
• Experience supporting customer data platforms, data warehousing, and advanced marketing analytics environments.
• Azure platform expertise, including Key Vault, Azure Monitor, networking, and cloud governance.
• Relevant Databricks, Microsoft Azure, Adobe, or Salesforce certifications.

Responsibilities

• Own the architectural vision, governance, performance, and long-term evolution of Lumen's marketing data platform.
• Lead the design, implementation, and operational strategy of Databricks as the strategic platform for marketing data and intelligence.
• Define and maintain scalable data architectures that support analytics, reporting, customer intelligence, personalization, activation, and AI-driven use cases.
• Establish platform standards for data modeling, ingestion, orchestration, observability, testing, security, and environment promotion.
• Design and govern reusable data products that enable trusted, consistent access to marketing data across the organization.
• Drive modernization initiatives that improve platform scalability, simplify architecture, reduce technical debt, and accelerate delivery.
• Define governance standards for metadata management, lineage, schema control, data quality, and lifecycle management.
• Design for AI-native and agentic operations, including automated quality controls, monitoring, validation, testing, deployment, and operational intelligence.
• Partner with Adobe, Salesforce, analytics, engineering, and business teams to ensure seamless integration across the marketing technology ecosystem.
• Evaluate emerging technologies and architectural patterns that improve platform performance, automation, and business value.
• Provide technical leadership and architectural guidance to engineers, analysts, and cross-functional stakeholders.
• Lead architecture reviews, establish design standards, and document technical decisions that support long-term platform sustainability.

Skills

Databricks

Delta Lake

Lakehouse architectures

SQL

AI-native data

Data governance

Adobe ecosystem

Salesforce architecture

Communication

Tools

Azure

Job description

Lumen is seeking a Senior Lead Marketing Data Platform Architect in Austin to define and govern a scalable marketing data platform. You will lead Databricks-based initiatives, establish platform standards, and design AI-ready data products for analytics, personalization, and audience activation.

You will partner with Adobe, Salesforce, and engineering teams to ensure secure, governed, and scalable solutions that enable advanced marketing analytics and AI-driven decision-making across the