AI-Driven Growth Marketing Lead

KK2 CINTRA DIGITAL BUSINESS VENTURES LLC; Austin (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

Ferrovial is seeking a Growth Marketing Lead for Prism, a tolling rewards platform. You will own strategy and execution across paid, owned, product, and organic channels, leveraging AI-enabled workflows while ensuring privacy, brand, and compliance standards.

You will partner with Platform Operations to translate platform health signals into growth opportunities. The role focuses on customer acquisition, activation, and engagement, using data-driven experimentation and personalization at scale

Qualifications

• Bachelor's degree or equivalent required.
• Proven experience in growth marketing and lifecycle optimization.
• Experience using AI-assisted marketing tools with human oversight.

Responsibilities

• Develop a unified growth plan across acquisition, activation, and engagement.
• Identify and prioritize tests to improve conversion and retention.
• Define audiences, KPIs, and measurement plans for campaigns.
• Lead AI-enabled marketing workflows with governance and compliance.
• Collaborate with Platform Operations and cross-functional teams.

Skills

Growth marketing

AI in marketing

Cross-functional teamwork

Data analysis

Campaign optimization

Education

Bachelor's degree or equivalent

Tools

Iterable

GA4

Jira

SEO/ASO

Job description

Ferrovial is seeking a Growth Marketing Lead for Prism, a tolling rewards platform. You will own strategy and execution across paid, owned, product, and organic channels, leveraging AI-enabled workflows while ensuring privacy, brand, and compliance standards.

You will partner with Platform Operations to translate platform health signals into growth opportunities. The role focuses on customer acquisition, activation, and engagement, using data-driven experimentation and personalization at scale