AI-Driven Freight PMM Lead

Mudflap; Palo Alto (CA); Hybrid; USD 185,000 - 210,000; Full time

Benefits offered by this job

Equity

Health benefits

Time Off

401(k) matching

Career growth

Mudfest offsite

Job summary

Mudflap is seeking an exceptional Product Marketing Lead, B2B for its Freight business. You will shape the GTM strategy, orchestrate cross‑functional marketing, and accelerate growth while acting as the strategic quarterback across Marketing, Product, Sales, and Leadership.

You will own core PMM disciplines—positioning, customer research, product launches, and Sales enablement—driving measurable commercial impact and leveraging AI to transform workflows and research.

Qualifications

• GM mindset and commercial instincts for growth in B2B SaaS/tech
• Exceptional GTM ownership and cross-functional leadership
• Strategic leadership with budget ownership and influence without authority
• Customer obsession with storytelling and strong messaging
• Experience building AI-powered workflows for marketing
• Hands-on, fast execution with ownership in ambiguity
• Bonus: experience in freight, logistics, or transportation tech

Responsibilities

• Lead Freight Marketing strategy, opportunities, priorities, and commercial impact
• Shape the GTM strategy for integrating Parade into Mudflap and drive adoption
• Own B2B product marketing—positioning, messaging, and launches
• Orchestrate cross-functional marketing (Growth, Brand, Creative, Content, Lifecycle)
• Lead customer research, interviews, and competitive analysis to inform strategy
• Write compelling copy across campaigns, launches, sales materials, and comms
• Equip Sales and Customer Success with messaging, insights, and tools to win and expand
• Own business outcomes by measuring acquisition, activation, retention, expansion, and revenue

Skills

GM Mindset

Commercial Instincts

GTM Ownership

Strategic Leadership

Customer Obsession

AI at the Frontier

Builder Mentality

Job description

Mudflap is seeking an exceptional Product Marketing Lead, B2B for its Freight business. You will shape the GTM strategy, orchestrate cross‑functional marketing, and accelerate growth while acting as the strategic quarterback across Marketing, Product, Sales, and Leadership.

You will own core PMM disciplines—positioning, customer research, product launches, and Sales enablement—driving measurable commercial impact and leveraging AI to transform workflows and research.