AI‑Driven Franchise Marketing Leader (CMO)

Sam The Concrete Man; Centennial (CO); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) match

Paid time off

Monday–Friday schedule

Job summary

Sam The Concrete Man is seeking a strategic Chief Marketing Officer to lead the marketing engine for all locations. You will own strategy, spend, and results across digital, paid media, social, and local marketing.

This is a highly visible seat on the leadership team, partnering with franchise owners and the home office to drive growth, brand integrity, and ROI. You will mentor a high-performing team and shape hyperlocal plans.

Qualifications

• 10+ years of digital marketing experience in franchise/home services.
• 4+ years in a marketing leadership role.
• Hands-on experience optimizing PPC and paid search.
• Strong command of CRM and marketing automation platforms.
• Business-focused mindset: connecting marketing to revenue and ROI.
• Track record of scaling growth with measurable ROI.
• Comfort leading generation targets alongside operations.
• Clear metrics, accountability, and repeatable processes.

Responsibilities

• Set national marketing strategy and hyperlocal plans to bring quality leads.
• Budget with franchise coaches and track KPIs weekly for visibility.
• Optimize spend across paid search, paid social, local SEO, and other channels for ROAS.
• Lead AI search/AEO/GEO strategy to improve surface across search environments.
• Select and manage agencies and martech; enhance CRM and reporting stack.
• Protect and grow a brand built on integrity and family values.
• Build and develop a high-performing marketing organization.

Skills

Digital marketing

PPC & paid search

CRM & marketing automation

Franchise marketing

Leadership

Budgeting & KPIs

Growth strategy

Tools

CRM platforms

Marketing automation

Job description

Sam The Concrete Man is seeking a strategic Chief Marketing Officer to lead the marketing engine for all locations. You will own strategy, spend, and results across digital, paid media, social, and local marketing.

This is a highly visible seat on the leadership team, partnering with franchise owners and the home office to drive growth, brand integrity, and ROI. You will mentor a high-performing team and shape hyperlocal plans.