AI-Driven Digital Marketing Analyst

Careeroza; Cambridge, Northern (MA, KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Philips Cambridge (US) seeks a Digital Marketing Analyst to join the North America team. The role focuses on using AI, analytics, and automation to uncover growth opportunities and optimize campaign performance at the Cambridge site.

Bachelor’s students may apply, with 2–3 years of marketing analytics experience preferred. You will analyze campaigns, emails, conversions, and pipeline metrics to guide personalization, lead scoring, and automation initiatives.

Qualifications

• Pursuing a bachelor's degree is welcome.
• 2–3 years of marketing analytics experience preferred.
• Proficiency with SQL and BI tools is expected.

Responsibilities

• Analyze campaigns, emails, conversions, and pipeline performance.
• Identify growth opportunities and personalization using AI/automation.

Skills

Analytics mindset

Campaign analysis

Data-driven decisions

Tools

SQL

Power BI

Tableau

Salesforce

Job description

Philips Cambridge (US) seeks a Digital Marketing Analyst to join the North America team. The role focuses on using AI, analytics, and automation to uncover growth opportunities and optimize campaign performance at the Cambridge site.

Bachelor’s students may apply, with 2–3 years of marketing analytics experience preferred. You will analyze campaigns, emails, conversions, and pipeline metrics to guide personalization, lead scoring, and automation initiatives.