AI-Driven Digital Marketing Analyst

Philips International; Cambridge (MA); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

PTO

401k match

HSA with company contribution

Stock purchase plan

Job summary

Philips is seeking a North America Digital Marketing Analyst for its Cambridge, MA site. The role focuses on leveraging AI, analytics, and automation to enhance campaign performance and decision making.

You will analyze campaigns, emails, conversions, and pipelines, and develop personalization and automation recommendations. The ideal candidate holds a Bachelor's in a related field and 2–3 years in digital marketing analytics, with strong SQL, BI tools, and CRM/marketing automation experience.

Qualifications

• Bachelor’s degree in marketing, analytics, information systems, computer science, or a related field.
• 2–3 years of experience in digital marketing, marketing analytics, BI, or data analysis.
• Strong analytical and technical skills: data analysis, visualization, SQL, BI tools, and automation; CRM/marketing automation experience.

Responsibilities

• Leverage AI, analytics, and automation to identify growth opportunities, improve campaign performance, and accelerate decision‑making.
• Analyze campaign, email, conversion, and pipeline performance to develop recommendations on personalization, lead scoring, and automation.
• Apply AI‑enabled insights, Eloqua, and external data to refine audience segments, improve targeting, and optimize nurture performance and marketing ROI.
• Partner with marketing teams to test and validate segmentation and personalization approaches.
• Develop and maintain dashboards and reporting in Eloqua Insight, Tableau, or Power BI for timely, actionable performance intelligence.
• Deliver insights on lead quality, conversion trends, revenue impact, and A/B test performance.
• Maintain accurate, structured marketing data and support governance, AI-ready data practices.
• Partner with marketing, sales, and operations to translate AI-driven insights into actions that strengthen campaigns.

Skills

Data analysis

Visualization

SQL

BI tools

Process automation

CRM and marketing automation

AI experience

Campaign analysis

Education

Bachelor’s degree in marketing, analytics, information systems, computer science, or related field

Tools

Eloqua

Tableau

Power BI

Salesforce

Marketo

Job description

Philips is seeking a North America Digital Marketing Analyst for its Cambridge, MA site. The role focuses on leveraging AI, analytics, and automation to enhance campaign performance and decision making.

You will analyze campaigns, emails, conversions, and pipelines, and develop personalization and automation recommendations. The ideal candidate holds a Bachelor's in a related field and 2–3 years in digital marketing analytics, with strong SQL, BI tools, and CRM/marketing automation experience.