AI-Driven Marketing Analytics Analyst

Philips; Cambridge (MA); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Total Rewards benefits

PTO

Job summary

Philips in Cambridge, MA, is seeking a North America Digital Marketing Analyst for a full-time role focused on AI-driven analytics, campaign optimization, and data-informed decision making. You will analyze campaigns, build dashboards in Eloqua Insight, Tableau, or Power BI, and partner with marketing, sales, and operations to translate insights into actions that strengthen customer journeys.

The role requires a bachelor’s degree in a related field and 2–3 years in digital marketing or

Qualifications

• Bachelor’s degree and 2–3 years in digital marketing, marketing analytics, BI, or data analysis.
• Strong analytical and technical skills: data analysis, visualization, SQL, BI tools, automation.
• Experience with CRM and marketing automation platforms (Salesforce, Eloqua, Marketo) preferred.
• Ability to translate insights into actionable recommendations across marketing, sales, and ops.
• Experience leveraging AI and digital technologies to improve campaign effectiveness.

Responsibilities

• Leverage AI, analytics, and automation to identify growth opportunities and improve campaign performance.
• Analyze campaign, email, conversion, and pipeline performance; develop recommendations for personalization and lead scoring.
• Apply AI-enabled insights and data to refine audience segments and optimize nurturing ROI.
• Develop and maintain dashboards in Eloqua Insight, Tableau, or Power BI for timely insights.
• Partner with marketing to test segmentation and personalization approaches.
• Deliver insights on lead quality, conversion trends, revenue impact, and A/B test performance.
• Maintain structured marketing data and support governance and AI-ready data practices.
• Collaborate with marketing, sales, and operations to translate insights into actions.

Skills

Analytical thinking

SQL

Data visualization

CRM & marketing automation

Eloqua/Marketo

AI in marketing

Education

Bachelor’s degree in marketing, analytics, information systems, computer science, or related field

Tools

Salesforce

Eloqua

Marketo

Tableau

Power BI

Job description

Philips in Cambridge, MA, is seeking a North America Digital Marketing Analyst for a full-time role focused on AI-driven analytics, campaign optimization, and data-informed decision making. You will analyze campaigns, build dashboards in Eloqua Insight, Tableau, or Power BI, and partner with marketing, sales, and operations to translate insights into actions that strengthen customer journeys.

The role requires a bachelor’s degree in a related field and 2–3 years in digital marketing or