AI-Driven Digital Experience Manager: Sustainability Content

Amazon Inc.; Arlington (VA); In loco; USD 121.000 - 163.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

401(k) matching

Paid time off

Parental leave

Descrizione del lavoro

Amazon is seeking a Digital Experience Manager to drive GEO and content strategy across sustainability properties, optimizing for AI discoverability and brand authority. You will produce AI-assisted content, prototype new experiences, and manage day-to-day site operations including the SIM queue, ensuring high editorial standards.

You will collaborate with editorial, channels, and analytics to translate performance data into a clear roadmap, while advancing AI-enabled storytelling and content

Competenze

• Experience using content management systems and content tools
• Experience working with stakeholders, or experience working in a large team or fast-paced corporate environment
• Bachelor's degree in communications, marketing, advertising or business
• 3+ years of experience in digital content strategy, web operations, digital marketing, or a hybrid creative/technology role
• Strong understanding of SEO fundamentals and emerging GEO principles—how AI models surface, summarize, and cite web content
• Strong writing and editing skills with the ability to distill complex topics into clear, engaging, GEO-optimized web content

Mansioni

• Partner with editorial to ensure stories, features, and site content are structured and optimized based on GEO principles—maximizing citation and surfacing in AI-powered search and LLM outputs
• Craft and execute a third-party citation share strategy
• Define and maintain content quality standards that serve as the brand intelligence layer for AI-generated and AI-assisted content—the signals, thresholds, and editorial guardrails that ensure our content builds brand authority, not just traffic
• Monitor the evolving AI search landscape—including LLM behavior, AI Overviews, and generative search experiences—and adapt content strategy to maintain visibility and accuracy
• Conduct content audits through a GEO lens: identify gaps across Amazon’s portfolio of sustainability-related content where information is not being surfaced by AI models, and develop remediation strategies
• Advise on how the brand should interact with generative AI systems—what great AI-assisted content workflows look like, and how to surface AI capabilities in ways that are trustworthy and editorially sound

Conoscenze

Content management systems

SEO fundamentals

Writing & editing

Cross-functional collaboration

Formazione

Bachelor's degree in communications, marketing, advertising or business

Strumenti

Adobe Analytics

Semrush

Google Search Console

Figma

Adobe Creative Suite

Descrizione del lavoro

Amazon is seeking a Digital Experience Manager to drive GEO and content strategy across sustainability properties, optimizing for AI discoverability and brand authority. You will produce AI-assisted content, prototype new experiences, and manage day-to-day site operations including the SIM queue, ensuring high editorial standards.

You will collaborate with editorial, channels, and analytics to translate performance data into a clear roadmap, while advancing AI-enabled storytelling and content