Content Marketing Specialist

BigTime Software; Van Buren (AR); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Hybrid work schedule

Full benefits (medical, dental, vision

Disability and life insurance

401k with company match

Generous PTO and company holidays

Parental Leave

Onsite gym

Snacks, beverages, fresh fruit

Latest AI-powered tech stack

Job summary

BigTime Software is scaling its marketing team and seeks a Content Marketing Specialist who blends storytelling, strategy, and AI innovation to drive pipeline and organic visibility. You will own content strategy, create persona-driven content, and collaborate cross-functionally to bring narratives to life.

Reporting to the VP of Marketing, you’ll leverage AI-powered insights, manage formats from blogs to webinars, and optimize for SEO while measuring impact across traffic and pipeline.

Qualifications

• 5+ years of experience in content marketing at a B2B SaaS organization, ideally supporting multiple product lines.
• 2+ years of managing SEO principles & optimization strategies/iterations.
• 1+ year of experience owning AI tools for content creation and marketing analytics
• Previous experience supporting the Professional Services industry is ideal.
• Exceptional writing and editing skills with a knack for simplifying complex concepts.
• Proven ability to manage multiple content projects and stakeholders in a fast-paced environment.
• Strategic thinker with a bias for execution and experimentation.
• Interested in a hybrid role, coming onsite -/+ 3 days per week.

Responsibilities

• Develop and execute a scalable, full-funnel content marketing strategy aligned with GTM priorities and business goals to support pipeline growth, accelerate the buyer journey, and address evolving customer needs.
• Own the editorial calendar and content planning process, supporting product launches, campaigns, and always-on programs across digital channels while maintaining brand voice, tone, and messaging consistency.
• Collaborate cross-functionally with Product Marketing, Demand Gen, Sales, Customer Success teams to align content with buyer personas, product positioning, and distribution strategies.
• Repurpose and amplify high-performing content into diverse formats—such as webinars, short-form videos, blog posts, and carousel assets to extend reach and engagement across owned and paid channels.
• Create compelling, thought leadership-driven content in partnership with internal subject matter experts, transforming complex ideas into clear, engaging narratives that build authority and audience trust.
• Optimize content for search and discoverability, leveraging SEO best practices, keyword targeting, and technical enhancements to increase organic traffic and visibility.
• Track and analyze performance across KPIs, including traffic, engagement, conversion rates, and influenced pipeline, to evaluate effectiveness and identify areas for improvement.
• Apply data-driven insights and A/B testing to continuously refine content strategy, messaging, and formats—ensuring content resonates with target audiences and meets performance goals.

Skills

Content marketing

SEO optimization

AI content tools

Cross-functional collaboration

Tools

AI content tools

Marketing analytics tools

SEO tools

Job description

We are scaling our marketing team and seeking a Content Marketing Specialist who thrives at the intersection of storytelling, strategy, and AI innovation. Reporting directly into our Vice President, Marketing, you’ll be a strategic and creative force behind our content engine. You’ll own and evolve our content marketing strategy across formats and channels to generate pipeline, grow organic visibility, and enable sales success. You’ll partner cross-functionally to bring our narrative to life—with AI-powered insights woven into every step. If you’re energized by creating powerful, persona-driven content that moves the needle—this one’s for you.

Who is BigTime?

BigTime Software is the AI-powered professional services platform enabling intelligent decisions and delivering profitable growth. We've proudly been featured on Inc's 500 Fastest Growing Companies in America for 4 years in a row. BigTime Software is the engine behind the greatest consulting firms on the planet, delivering back-office time/budgeting and invoicing to over 2,700 firms worldwide and tracking over $4 billion in billable time each year. Our flagship product is a SaaS-based system that is custom-built for the professional services industry.

BigTime is a PE-backed company, headquartered out of Chicago, with offices in Chicago, Phoenix and Poland. We've proudly been named on Crain’s “Best Places to Work” three years in a row -- if you're motivated to join a hyper growth organization, we're eager to talk to you.

What We Offer:

• Competitive salary and bonus.
• Company pays 100% of benefits, including medical, dental, vision, disability and life insurance.
• 401k with generous company match.
• Hybrid work schedule - In office 3 times a week.
• Generous time off and paid company holidays.
• Paid Parental Leave
• Fresh fruit, snacks, cold brew coffee/tea, soda and sparkling water.
• Latest AI-powered tech stack & tooling.
• Onsite gym.

What You Are Accountable For:

Content Strategy & Execution

• Develop and execute a scalable, full-funnel content marketing strategy aligned with GTM priorities and business goals to support pipeline growth, accelerate the buyer journey, and address evolving customer needs.
• Own the editorial calendar and content planning process, supporting product launches, campaigns, and always-on programs across digital channels while maintaining brand voice, tone, and messaging consistency.
• Collaborate cross-functionally with Product Marketing, Demand Gen, Sales, Customer Success teams to align content with buyer personas, product positioning, and distribution strategies.
• Repurpose and amplify high-performing content into diverse formats—such as webinars, short-form videos, blog posts, and carousel assets to extend reach and engagement across owned and paid channels.
• Create compelling, thought leadership-driven content in partnership with internal subject matter experts, transforming complex ideas into clear, engaging narratives that build authority and audience trust.
• Optimize content for search and discoverability, leveraging SEO best practices, keyword targeting, and technical enhancements to increase organic traffic and visibility.
• Track and analyze performance across key KPIs, including traffic, engagement, conversion rates, and influenced pipeline, to evaluate effectiveness and identify areas for improvement.
• Apply data-driven insights and A/B testing to continuously refine content strategy, messaging, and formats—ensuring content resonates with target audiences and meets performance goals.

AI Integration

• Leverage AI content creation tools to streamline content workflows, boost efficiency, and maintain high-quality standards at scale.
• Explore and implement generative AI applications for audience segmentation, personalized CTAs, content personalization, and micro-targeted messaging across the funnel.
• Use AI-driven data and insights to continuously optimize messaging, tone, and distribution strategies through A/B testing and performance analysis.
• Stay ahead of content marketing and AI trends, adapting strategies to reflect emerging technologies, shifts in digital consumption, and evolving audience behaviors.

Who You Are:

• 5+ years of experience in content marketing at a B2B SaaS organization, ideally supporting multiple product lines.
• 2+ years of managing SEO principles & optimization strategies/iterations.
• 1+ year of experience owning AI tools for content creation and marketing analytics
• Previous experience supporting the Professional Services industry is ideal.
• Exceptional writing and editing skills with a knack for simplifying complex concepts.
• Proven ability to manage multiple content projects and stakeholders in a fast-paced environment.
• Strategic thinker with a bias for execution and experimentation.
• Interested in a hybrid role, coming onsite -/+ 3 days per week.

The expected salary for this position ranges from $85,000 - $100,000 annually. The actual salary will be determined on an individualized basis taking into account a wide range of factors including, but not limited to, relevant skills, experience, education, and, where applicable, licenses or certifications held. In addition to base salary and a competitive benefits package, this position may be eligible for additional types of compensation such as bonuses.

Applicants must be authorized to work in the U.S. BigTime Software, Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.Your Right to Work - In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.