AI-Driven Ad Matching Product Manager

Apple Inc.; Cupertino (CA); Hybrid; USD 150,000 - 225,000; Full time

Benefits offered by this job

Stock options

Relocation assistance

Tuition reimbursement

Comprehensive benefits

Job summary

Apple Inc. is hiring an Ads Marketplace Product Manager in Cupertino to lead ad matching and retrieval across App Store, Maps, and new surfaces.

You will define strategy and roadmap, partnering with ML researchers to train and deploy transformer and LLM-based models for semantic matching and intent extraction. You will own the product vision, metrics, and milestones for auto-targeting and lexical/semantic intents, while leveraging Apple signals to enrich match quality.

Qualifications

• 3+ years of technical product management experience, owning the full product lifecycle from concept to launch for machine learning or advertising systems.
• Hands-on experience with AI/ML systems, with an emphasis on training, fine-tuning, evaluating, and inferencing large-scale deep learning models and LLMs.
• Strong domain knowledge in search, information retrieval, or ad matching, including keyword expansion, semantic search, vector embeddings, dense retrieval, and query understanding.
• Experience with high-throughput, low-latency online inference architectures across client and cloud server environments.
• Strong technical and analytical foundation, including deep proficiency with SQL and data exploration in large-scale data warehouses.
• Outstanding written and verbal communication skills, with proven ability to translate complex AI/ML architectures into crisp PRDs, system diagrams, and executive strategy.
• Demonstrated leadership and cross-functional influence, adept at aligning engineering, applied research, business, and design stakeholders without formal authority.
• Bachelor’s or Master’s degree in Computer Science, Electrical Engineering, Machine Learning, Data Science, or equivalent practical experience.

Responsibilities

• Pioneer Next-Gen Ad Matching with LLMs and oversee training, deployment, and relevance across billions of requests.
• Expand multi-surface search retrieval across App Store, Maps, and conversational interfaces with high recall.
• Collaborate on real-time and offline inference, optimizing retrieval pipelines and embedded-based retrieval.
• Own the Matching Product Roadmap with metrics like recall, coverage, CTR impact, and advertiser ROI.
• Leverage privacy-preserving signals and catalog embeddings to enrich match quality.
• Analyze marketplace health and inform future modeling directions.

Skills

Product management

Cross-functional leadership

SQL & data analysis

Technical communication

ML/AI knowledge

Education

Bachelor’s or Master’s in CS/EE/ML/Data Science

Tools

SQL

A/B testing platforms

Job description

Apple Inc. is hiring an Ads Marketplace Product Manager in Cupertino to lead ad matching and retrieval across App Store, Maps, and new surfaces.

You will define strategy and roadmap, partnering with ML researchers to train and deploy transformer and LLM-based models for semantic matching and intent extraction. You will own the product vision, metrics, and milestones for auto-targeting and lexical/semantic intents, while leveraging Apple signals to enrich match quality.