ML-Driven Ad Matching & Retrieval PM

Socket.dev

Cupertino (CA)

On-site

USD 180,000 - 230,000

Full time

4 days ago

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Job summary

Apple's Ads Marketplace team is seeking an experienced, deeply technical Product Manager to drive the next generation of ad matching, search intent, and retrieval platform across the App Store, Apple Maps, and emerging surfaces. You will partner with ML research and engineering to build, train, fine-tune, and inference cutting-edge AI systems at massive scale.

As the Product Manager for Ad Matching & Retrieval, you will shape how users discover relevant apps and services, own the matching

Qualifications

3+ years of technical product management experience for ML or advertising systems.
Hands-on experience with AI/ML systems, including training, fine-tuning, evaluating, and inference of large-scale models.
Strong domain knowledge in search, information retrieval, or ad matching, including semantic search, vector embeddings, and dense retrieval.

Responsibilities

Define product strategy and roadmap for ad matching & retrieval across App Store, Maps, and conversational surfaces.
Lead ML research/engineering collaboration to train, deploy, and optimize transformer/LLM-based models at scale.
Own real-time and offline inference pipelines, focusing on latency, recall, and advertiser ROI.
Collaborate cross-functionally to integrate privacy-preserving signals and catalog embeddings.
Translate complex AI architectures into PRDs, diagrams, and executive strategy.
Drive data-driven decisions via marketplace health and query coverage analyses.