AI & Data Product Marketing Manager (Tech SaaS)

Bask Health

New York (NY)

Remote

USD 120,000 - 170,000

Full time

3 days ago

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Job summary

Bask Health is seeking a Technical Product Marketing Manager, AI & Data to develop product positioning, execute go-to-market initiatives, and translate AI-enabled capabilities into clear customer value. You will collaborate with product, AI/engineers, sales, and success teams to craft technical messaging and enablement materials for AI and data features.

You will lead customer research, maintain consistent AI terminology, and support launches with precise technical communication while avoiding

Qualifications

3+ years of professional experience in product marketing for B2B SaaS/AI software.
Experience developing positioning and messaging for technical software products.
Familiarity with go-to-market planning and product launches.
Strong understanding of B2B SaaS customer journeys.
Working knowledge of AI-enabled software and technical limitations.
Familiarity with analytics, data intelligence, or workflow automation products.
Ability to learn complex technical functionality and explain it clearly.
Experience creating technical product marketing and sales enablement materials.
Strong written communication and technical storytelling skills.
Experience conducting customer or market research.
Ability to identify customer needs and technical purchasing considerations.
Familiarity with competitive research and product differentiation.
Experience collaborating with product managers and engineers.
Ability to work effectively with technical stakeholders.
Experience partnering with sales or customer success teams.
Strong organizational and project management skills.
Ability to manage multiple deliverables and deadlines.
Experience developing customer-facing technical product materials.
Familiarity with product onboarding and adoption concepts.
Ability to incorporate customer feedback into messaging improvements.
Strong attention to detail and commitment to accurate technical communication.
Comfortable working independently while collaborating across teams.
Strong analytical thinking and problem-solving skills.
Ability to communicate technical concepts to nontechnical audiences.
Comfortable working in a rapidly evolving software environment.

Responsibilities

Develop positioning and messaging for Bask Health's AI and data capabilities.
Translate technical AI and analytics functionality into clear customer benefits.
Create messaging frameworks and value propositions for technical products.
Support go-to-market planning for AI-enabled and data-related features.
Coordinate technical product launch activities across internal teams.
Partner with product managers to understand feature functionality and customer needs.
Collaborate with AI engineers to validate technical product information.
Work with data stakeholders to understand analytics capabilities and supported use cases.
Develop messaging for AI-powered product experiences and workflow automation.
Support positioning for business intelligence and data exploration capabilities.
Create customer-facing explanations of AI functionality, limitations, and appropriate use cases.
Develop messaging for conversational analytics capabilities, including BaskQL where applicable.
Conduct customer research to understand AI adoption needs and technical concerns.
Gather customer insights from sales and customer success teams.
Research competing AI-enabled SaaS platforms and analytics products.
Maintain competitive positioning and technical differentiation materials.
Develop technical product presentations, feature overviews, and sales enablement resources.
Create messaging that addresses common technical questions and objections.
Support website and landing page content for AI and data capabilities.
Partner with customer success teams on technical product education and adoption.
Develop tutorials and educational materials for new AI and analytics features.
Support customer onboarding communications for relevant technical capabilities.
Coordinate technical reviews of customer-facing product claims.
Help maintain consistent AI and data terminology across communications.
Track product launch deliverables and coordinate stakeholder feedback.
Help define and measure technical product marketing performance indicators.
Analyze customer feedback and feature adoption trends.
Recommend improvements to technical product messaging and educational materials.