AI & Data Product Marketing Manager

Bask Health; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

Bask Health, a healthcare software platform, seeks a Technical Product Marketing Manager, AI & Data to craft messaging around AI-enabled capabilities and data tools. You will bridge product, AI engineers, and sales with clear customer-facing communications and enablement resources.

You’ll translate complex AI functionality into practical value, collaborate across teams, and support launches and education around new features in a rapidly evolving tech environment.

Qualifications

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, AI software, analytics platforms, or technical technology companies.
• Experience developing positioning and messaging for technical software products.
• Familiarity with go-to-market planning and product launches.
• Strong understanding of B2B SaaS products and customer journeys.
• Working knowledge of AI-enabled software and common technical limitations.
• Familiarity with analytics, data intelligence, or workflow automation products.
• Ability to learn complex technical functionality and explain it clearly.
• Experience creating technical product marketing and sales enablement materials.
• Strong written communication and technical storytelling skills.
• Experience conducting customer or market research.
• Ability to identify customer needs and technical purchasing considerations.
• Familiarity with competitive research and product differentiation.
• Experience collaborating with product managers and engineers.
• Ability to work effectively with technical stakeholders.
• Experience partnering with sales or customer success teams.
• Strong organizational and project management skills.
• Ability to manage multiple deliverables and deadlines.
• Experience developing customer-facing technical product materials.
• Familiarity with product onboarding and adoption concepts.
• Ability to incorporate customer feedback into messaging improvements.
• Strong attention to detail and commitment to accurate technical communication.
• Comfortable working independently while collaborating across teams.
• Strong analytical thinking and problem-solving skills.
• Ability to communicate technical concepts to nontechnical audiences.
• Comfortable working in a rapidly evolving software environment.

Responsibilities

• Develop positioning and messaging for Bask Health's AI and data capabilities.
• Translate technical AI and analytics functionality into clear customer benefits.
• Create messaging frameworks and value propositions for technical products.
• Support go-to-market planning for AI-enabled and data-related features.
• Coordinate technical product launch activities across internal teams.
• Partner with product managers to understand feature functionality and customer needs.
• Collaborate with AI engineers to validate technical product information.
• Work with data stakeholders to understand analytics capabilities and supported use cases.
• Develop messaging for AI-powered product experiences and workflow automation.
• Support positioning for business intelligence and data exploration capabilities.
• Create customer-facing explanations of AI functionality, limitations, and appropriate use cases.
• Develop messaging for conversational analytics capabilities, including BaskQL where applicable.
• Conduct customer research to understand AI adoption needs and technical concerns.
• Gather customer insights from sales and customer success teams.
• Research competing AI-enabled SaaS platforms and analytics products.
• Maintain competitive positioning and technical differentiation materials.
• Develop technical product presentations, feature overviews, and sales enablement resources.
• Create messaging that addresses common technical questions and objections.
• Support website and landing page content for AI and data capabilities.
• Partner with customer success teams on technical product education and adoption.
• Develop tutorials and educational materials for new AI and analytics features.
• Support customer onboarding communications for relevant technical capabilities.
• Coordinate technical reviews of customer-facing product claims.
• Help maintain consistent AI and data terminology across communications.
• Track product launch deliverables and coordinate stakeholder feedback.
• Help define and measure technical product marketing performance indicators.
• Analyze customer feedback and feature adoption trends.
• Recommend improvements to technical product messaging and educational materials.

Skills

3+ years PMM

Positioning messaging

Go-to-market planning

Technical storytelling

Customer/market research

AI/data messaging

Cross-functional collaboration

Sales enablement

Product/engineering collaboration

Written communication

Non-technical audience messaging

Tools

AI/ML concepts

Job description

Bask Health, a healthcare software platform, seeks a Technical Product Marketing Manager, AI & Data to craft messaging around AI-enabled capabilities and data tools. You will bridge product, AI engineers, and sales with clear customer-facing communications and enablement resources.

You’ll translate complex AI functionality into practical value, collaborate across teams, and support launches and education around new features in a rapidly evolving tech environment.