AI & Data Product Marketing Lead

Icehouseventures

San Francisco (CA)

On-site

USD 149,000 - 205,000

Full time

9 days ago

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Benefits offered by this job

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Job summary

Procore, a leader in construction technology, seeks a Product Marketing Manager to lead GTM for Procore AI and Data products. You will partner with Product Management, Sales, and Marketing to shape positioning, messaging, and launch plans that showcase the value of data-powered AI across our platform.

You are technically curious, a strong storyteller, and a self-starter who thrives in a fast-paced environment.

Qualifications

4+ years of product marketing at B2B SaaS and/or AI companies.
Outstanding written and verbal communications skills to explain complex tech concepts.
Results orientation with ability to define messaging and create customer-facing content.
Experience applying AI to your craft.
Experience partnering with Sales on messaging and playbooks.
Experience collaborating with Demand Gen, Web, Content Marketing, and Field Marketing.
Exceptional project management and organizational skills.
Self-starter in a fast-paced environment.
Experience in construction industry or con-tech is a plus.
Bachelor’s degree; MBA is a plus.

Responsibilities

Develop an understanding of target market, personas, uses cases, and customer needs.
Own product positioning, messaging and value propositions for Data products.
Own competitive positioning for Procore AI.
Translate messaging to content across channels (web copy, webinars, decks, blogs, whitepapers).
Plan and run product launches in partnership with Product Management.
Work with Demand Gen to develop lead generation strategies and integrated programs.
Arm sales with assets along the customer lifecycle to deliver the value proposition.
Collaborate across Sales, Marketing, Enablement, and Product Management.