AI Creative Operator / AI Creative Technologist

Birch Tree Consulting; United States; Remote; USD 52,000 - 80,000; Full time

Job summary

Birch Tree Consulting is seeking an AI Creative Operator to own the production of social, editorial, and performance ad content, using AI tools to multiply and iterate on existing photography and campaigns faster than traditional workflows.

This hands-on role focuses on adapting existing shoots into numerous formats and variants for retail and digital channels, with accompanying first-draft product and website copy generated by AI tools and reviewed by the marketing team.

Qualifications

• 2–4 years of experience in graphic design, digital creative production, or a related field.
• Strong working knowledge of Photoshop and at least one generative AI image tool.
• Familiarity with Claude or similar AI tools for content/copy generation.
• Eye for brand consistency and quality in apparel imagery.
• Experience with performance ad creative and understanding CTR drivers.
• Copywriting ability is a plus but secondary to creative work.
• Organized and systems-minded; comfortable building repeatable templates/workflows.

Responsibilities

• Own creative production for social, editorial, and performance ad channels using AI tools to multiply and iterate on existing photography and campaigns.
• Generate first-draft product and website copy using AI tools, to be reviewed by marketing.

Skills

Creative production

Copywriting

Brand consistency

Performance ad creative

Organized and systems-minded

Tools

Photoshop

Higgsfield

Midjourney

Firefly

Claude

Job description

Role & responsibilities

Looking for an AI Creative Operator to own creative production for our social, editorial, and performance ad channels using AI tools to multiply and iterate on our existing photography and campaigns faster than traditional manual workflows allow. This is a hands-on production role, not a strategy or original-concept role: you'll take shoots and campaigns that already exist and turn them into the dozens of formats, variants, and iterations for retail footprint and digital channels need.

A secondary part of the role involves generating first-draft product and website copy using AI tools, which will be reviewed and polished by the marketing team.

Preferred candidate profile

2 to 4 years of experience in graphic design, digital creative production, or a related field

• Strong working knowledge of Photoshop and at least one generative AI image tool (Higgsfield, Midjourney, Firefly)
• Comfort with Claude or similar AI tools for content/copy generation
• An eye for brand consistency you can tell when something looks off-brand or when AI output isn't quite right for apparel (texture, drape, fit)
• Experience with performance ad creative (understanding of what drives CTR, creative testing/fatigue) is a strong plus
• Copywriting ability is a plus but not required this is secondary to the creative function
• Organized and systems-minded - comfortable building repeatable templates/workflows rather than solving every request from scratch

Tools You will Use :

Claude, Higgsfield, Photoshop, and other design/AI tools as needed. You'll also help evaluate and recommend new tools as stack evolves.