AI Content Growth & Automation Lead

fabrichealth

United States

On-site

USD 130,000 - 160,000

Full time

3 days ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

fabrichealth is seeking an AI Web & Content Growth Manager to scale content production and web operations for a direct-to-consumer healthcare site. You will own the content production engine, configure automation workflows, refine prompts, and oversee quality and compliance through medical/legal reviews.

You will bridge automation, SEO, GEO requirements, and cross-functional teams while maintaining high governance and scalable templates.

Qualifications

5 to 8 years of experience in web content management, digital publishing, or content operations for a large-scale website.
Direct experience with AI content generation and automation platforms (AirOps or similar); you can configure workflows, write prompts, and iterate on them, not just review finished copy.
Hands-on HubSpot CMS experience, knowing the platform well enough to build, troubleshoot, and train others.
Familiarity with complementary tools across the content and web stack, including CMS platforms (WordPress, Webflow, Contentful), project management software, and basic HTML/CSS.
Proven SEO knowledge to translate technical and on-page recommendations into scalable rules and templates.
Clear vendor communication and coordination skills, knowing how to brief external partners and hold them accountable to quality and timelines.
Comfort operating in a structured, process-driven environment where content governance, documentation, and approval workflows are non-negotiable.
A sharp eye for detail, with the ability to catch AI-generated errors, outdated DISCLAIMERS? and off-brand headlines before anyone else does, alongside the technical aptitude to fix the prompt so it does not happen again.

Responsibilities

Build, own, and operate our AI-native content pipeline end-to-end using platforms like AirOps, configuring workflows, engineering prompts, and troubleshooting automation to reliably produce on-brand output at scale.
Administer the HubSpot CMS, building and maintaining the landing pages, templates, and modules that the automation publishes into, plus the workflows connecting automation tools to HubSpot.
Develop on-page optimization, translating metadata and structured-data requirements into automation rules and templates rather than relying on one-off manual edits.
Lead or participate in platform migration work, including content audits, URL mapping, redirect strategy, and post-launch QA.
Manage vendor relationships, including AI content platforms and any supporting technical web services.
Review, edit, and approve AI-generated drafts before they enter the review pipeline, catching factual errors, off-brand language, and compliance gaps that automation alone misses.
Maintain content roadmaps and version-control practices for a high-volume, largely automated site.
Monitor traffic, engagement, and conversion performance across the site using Google Analytics 4 and Google Search Console, feeding insights back into the prompts to target what actually moves the needle.