AI Campaign Creative Lead for Product Marketing

Runway; Oregon; Hybrid; USD 90,000 - 140,000; Full time

Job summary

Runway is seeking a hands-on Creative focused on Product Marketing campaigns. You’ll own full‑funnel launch campaigns for Runway’s products, features and research: launch films, visuals, landing pages, emails, onboarding flows and more. You’ll report to the Creative Director of Product Marketing.

You can lead with art direction or copy; show taste, ship work yourself, and help build workflows to scale. Collaborate with product marketing, design, research, growth and product teams.

Qualifications

• 4+ years of creative work in agencies, studios or brands with real campaigns.
• Portfolio proves strong taste; AI-generated or AI-assisted work central.
• Fluency with image and video models and the craft tools to finish work.
• Art direction instincts: casting, styling, light, composition, pacing.
• Lead discipline in at least one area (art direction, motion/edit or copy).
• Builder mindset; you’ve connected tools and built reusable workflows.

Responsibilities

• Build full‑funnel launch campaigns end to end: idea, script, boards, generation, edit, finish.
• Create launch films, key visuals and campaign systems that stand with top brands.
• Turn research breakthroughs into accessible work for broad audiences.
• Extend campaigns across landing pages, social, email, and in‑product surfaces.
• Work at product pace: multiple launches, fast timelines, high quality.
• Develop reusable prompts, workflows and pipelines to accelerate future campaigns.
• Treat each model as new creative territory and show what's possible.

Skills

Portfolio

Campaign creative

AI image/video models

Art direction

Workflow automation

Tools

Editing tools

Compositing tools

Design software

AI design tools

Job description

Runway is seeking a hands-on Creative focused on Product Marketing campaigns. You’ll own full‑funnel launch campaigns for Runway’s products, features and research: launch films, visuals, landing pages, emails, onboarding flows and more. You’ll report to the Creative Director of Product Marketing.

You can lead with art direction or copy; show taste, ship work yourself, and help build workflows to scale. Collaborate with product marketing, design, research, growth and product teams.